What is the rate for a digital marketing consultant?
The average day rate for experienced freelancers is £311.
Freelancer day rates vary depending on the city they’re located in. For example, the ADR of a digital marketing consultant in London is £356, while in Leeds it is £313 and in Edinburgh £273.
What is a digital marketing consultant?
Digital marketing specialists have comprehensive web and marketing skills (affiliation, SEO, product marketing, retention) and advise companies on the right strategies to adopt to market products online. Freelance digital marketing consultants also offer their expertise to increase the traffic and sales of a website.
All you need to know about digital marketing consultants
What does a digital marketing specialist do?
Who hasn’t heard of digital strategy? When we talk about web marketing we often refer to this strategy. Digital marketing consultants have expertise in both digital technology and marketing. Thanks to this dual expertise they can help you improve your online presence, particularly through the acquisition of qualified traffic.
Whether you sell products or services physically or virtually, digital marketers help you be found online.
Today, this is where everything happens: reputation, image and purchasing decisions are made based on information about your company found online. In short, digital marketing consultants help you optimise your visibility and thus increase the overall ROI of your business.
Digital marketing freelancers are real experts tuned in to the latest web and marketing trends: a new social network, a change in Google’s algorithm or the arrival of a marketing trend; they actively monitor the market in order to offer an effective and profitable strategy for your company.
Working with a freelance digital marketing consultant allows you to improve:
Inbound traffic – the number of visits to your website
Your website’s conversion rate – or the ratio of visits to sales
Types of digital marketing consultants
There is a wide range of digital marketing consultants. This is a relatively new and fast-growing field and new professions are appearing regularly. Digital marketing consultants are generalists, providing them with a global perspective of the digital world. This allows them to get involved at varying stages of your acquisition funnel, which represents the path the customer follows from their first contact with your company to the purchase.
However, as it is difficult to manage each area perfectly, each freelance digital marketing consultant has a different specialisation. Here are some of them:
SEO (Search Engine Optimisation) consultant
Organic – as opposed to paid – improvement of your website’s ranking by search engines. This involves working on the content and architecture of your site so that it appears in the top search results on Google or Bing. It requires an effective content marketing and netlinking strategy. For this, you can hire copywriters to write texts containing the keywords on which you wish to position yourself and link these different pages together via internal and external links. Here at Malt we called on Jason to optimise our SEO!
SEA (Search Engine Advertisement) consultant
Your site appears in the top results of search engines thanks to advertising, depending on the bids you’ve placed on different keywords. For example, if you put ‘Leeds hotel’ in a search engine, the top results will be ads from hotel booking sites. A freelance SEA consultant is a specialist in AdWords, Google’s tool for managing keywords and bids.
SMM (Social Media Marketing) consultant, also known as social media manager
This freelancer allows you to amass and engage an online community on social networks. Specialists in Facebook, Twitter, Instagram, LinkedIn and many others, these hashtag pros offer a multi-channel strategy to increase your visibility, improve your image and ultimately increase your sales.
In addition to these three main areas, other tools and strategies can be used to optimise your sales:
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Email marketing is the regular sending of newsletters to your prospects or customers. This can be automated from the moment your prospect registers to the moment they make a purchase.
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Affiliate marketing, or promoting your products and/or services on a third-party site in return for a commission on the sale.
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Analysis of your website data to better understand the behaviour of your website visitors.
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UX design to optimise the pages of your site according to an objective: sales, quote requests, newsletter sign ups, etc.
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Internet or display advertising.
How to work with a digital marketing consultant?
Improving your digital strategy is not something that can be done overnight: it is a medium to long-term strategy, but one with a high ROI. Most digital marketing projects are then carried out over several months. A little apprehensive? Don’t fret! Before agreeing on anything long-term with a freelancer, you can offer them a smaller project to see the impact of their work on your business results.
A digital marketing strategy is then a constantly evolving process, which can often be divided into several stages:
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Audit of the current situation
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Determining qualitative and quantitative objectives
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Development of a strategy based on one or more pillars
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Implementation of actions
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Monitoring of KPIs (key performance indicators) using Google Analytics
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Adjustment of the strategy according to KPIs
You may opt to use a digital marketing freelancer to manage the whole process, use different freelancers depending on their specialisation or set up a team managed by a project manager.
Whatever your choice, we recommend you define the scope of the mission in advance: do you want an SEO audit or the implementation of an SEA strategy? What are your objectives: to increase your site’s traffic or conversion rate?
No need to worry if you’re a bit lost: the role of freelance digital marketing consultants is to help you clarify your needs and implement the most effective strategy to achieve your goals. Indeed, how instructive the freelancer is should be an important criterion in your decision. Their ability to explain concepts and how various digital tools work will allow you to become a digital marketing pro!
