Barri Coen

Providing strategic and tactical, hands-on digital and offline marketing support to Start-ups and SMEs on a freelance or contract basis. Areas of support provided:

- SEO / Content

- Social Media

- Multi Channel User Acquisition - B2C and B2B

- ASO / Mobile Marketing

- CRM and data & insights

- Retention and Lifecycle Marketing Clients currently or previously worked with are in the following spaces:

- Educational Video, Games & Book Content subscription for kids (App / EdTech)

- Family activity listings and bookings (App / Marketplace)

- Consumer Tech products, selling globally (Web, App / eCommerce)

- eSports gaming platform (Web / Gambling)

- Clothing accessory subscriptions (Web / Fashion)

- Automotive / car care marketplaces (Web, Apps / Marketplace)

- Online higher education for developing markets (Web / EdTech

- Travel eCommerce (Web, Apps / eCommerce)

- Secure portal and doc management (Web / B2B SaaS)

- Website security SaaS (Web / B2B SaaS)

Mentoring early stage and up-and-coming founders across marketing, growth and commercial strategy and tactical execution.

Encoremusicians.com is the UK's largest marketplace for musicians, with over 35,000 on the platform. Using data and tech to match professional and consumer event planners with great musicians for their events - and musicians with a valuable source of bookings - Encore also provides secure online payments, replacement guarantees and expert support. Encoremusicians.com is the UK's largest marketplace for musicians, with over 35,000 on the platform. Using data and tech to match professional and consumer event planners with great musicians for their events, Encore also provides secure online payments, replacement guarantees and expert support. As their FTC Marketing Director, I've been focused on the following areas:

- PPC - Management and scaling of PPC channels

- SEO & Content - Directing Technical SEO improvements and managing content generation

- Email / Lifecycle - Analysis and Optimisation of User Journey workflows

- Partnerships / Affiliates - Building & managing relationships with 3rd party publishers to build awareness and User Acquisition

- Budget Management of ~£100,000 p/a.