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Adam ShrimptonAS

Adam Shrimpton

Senior Strategy Advisor / GTM / AI Tokenomics

£893/day
London, GB
15+ years

Average response time: 1 hour

About Adam

20+ years of strategy consulting across tech, financial services and fintech. Published research on the tokenomics governance gap. Fixed-scope engagements available now.


My Strategic Focus:

— AI Tokenomics & Agentic Cost Governance: Forensic diagnostics mapping where machine-generated token consumption is eroding gross margins, and whether existing FinOps tooling can surface it before finance asks.

— Forensic Research & Analysis: Primary-source intelligence that uncovers the real Jobs-to-be-Done before a single slide is drafted.

— Evidence-Based Consulting: Transforming complex research into actionable, board-ready strategic reports for executive leadership.

— Market Entry & Expansion: De-risking and planning GTM moves in Financial Services, Tech & AI, and Pricing Strategy across APAC, the Americas and EMEA.

Operating fluently in English, Spanish, German, French, and Japanese, I provide a level of nuanced, primary-source research that automated tools and junior teams cannot reach.
  • English

    Native or bilingual

  • Japanese

    Native or bilingual

  • German

    Fluent

  • French

    Fluent

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • One Asia Market Consulting
    Senior Strategy Advisor | Lead Strategic Research & Reporting
    March 2013 - Today (13 years and 5 months)
    Barcelona, Spain
    Strategy consulting and for tech, financial services and fintech firms. I also assist clients with navigating the cost and governance implications of agentic AI at scale.

    — AI Tokenomics & Agentic Cost Governance: Forensic diagnostics tracing where unmonitored agent retry loops are cascading cost across downstream infrastructure — and whether existing invoice data would surface it to finance. Fixed-scope engagements available.

    — Strategic Evidence Architecture: Building the robust evidence base required for GTM pivots and global market entry across US, APAC, and EMEA.

    — Research & Analysis: Primary-source intelligence and JTBD mapping to de-risk board-level decisions in Financial Services, FinTech, and Tech/AI.

    — Institutional Reporting: Transforming complex multi-market data into board-ready strategic reports and actionable competitive intelligence.

    Fluent in English, Spanish, German, French, and Japanese, enabling primary-source research across markets that automated tools and junior teams cannot reach.
    Market Intelligence Market Research Business Strategy Market Analysis Strategy Consulting
  • KAE
    Regional Manager: APAC
    March 2006 - March 2013 (7 years)
    Taipei City, Taiwan
    - Strategic market analysis, research and consulting for payment companies in Asia Pacific

    - Work included benchmarking, segmentation, competitive intelligence, strategic modelling and go-to-market strategies

    - Utilized quantitative and qualitative research methodologies to inform clients’ strategic decisions

    - Adopted a range of approaches to size opportunities for clients and optimize their product design and pricing strategies using scenario modelling from customer and research data

    - Other responsibilities included project management, and regional office / client management
    Market Analysis Market Intelligence Market Research Business Strategy
  • Self Employed
    Business Development Consultant
    August 2002 - March 2006 (3 years and 7 months)
    Tokyo, Japan
    - Business and market consulting for Asia Pacific companies within the EMEA region.
    - Responsibilities included project management / deliverables and strategy development.

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Education

  • Japanese and East Asian Studies
    University of Leeds
    1998
    Japanese and East Asian Studies
  • High School, UK GCSEs, UK A Levels and UK S Levels
    Queen Elizabeth's Grammar School, Horncastle
    1996
    High School, UK GCSEs, UK A Levels and UK S Levels

Skill set

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