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Adam WalkerAW

Adam Walker

Data & Performance Consultant

£450/day
Glasgow, GB
8-15 years

Average response time: 1 hour

About Adam

I help organisations improve reporting, define meaningful KPIs and turn data into better business decisions.

Many businesses already have the data they need. The challenge is understanding what matters, identifying performance opportunities and creating reporting that genuinely supports decision-making.

My work combines reporting strategy, KPI framework design, performance analysis and data integration to help organisations improve visibility across commercial and operational performance. Whether reviewing existing reporting, designing KPI frameworks or analysing business performance, my focus is always on creating practical insight that drives action.

Recent work has included delivering over £3 million in cost savings through performance optimisation and reporting improvements, redesigning KPI and performance frameworks, and providing strategic reporting recommendations to senior stakeholders.

I work with organisations to:

• Discovery & Reporting Strategy
• KPI Framework Design
• Performance Analysis & Insight
• Data Integration & Reporting Solutions
• Executive & Client Reporting
• Reporting Transformation

My background combines strong analytical capability with commercial understanding, enabling me to bridge the gap between data and decision-making. I help businesses understand what's happening, why it's happening and where to focus next.
  • English

    Native or bilingual

Can work on-site
Glasgow (up to 50km)

Experience

  • Sky
    Senior Reporting & Insights Manager
    TELECOMMUNICATIONS
    September 2024 - Today (1 year and 11 months)
    Glasgow, United Kingdom
    Delivered commercial insight to senior stakeholders, identifying performance drivers and improving KPI tracking across large-scale sales and customer operations. Led analysis resulting in £3M cost savings through reporting optimisation, forecasting improvements, and enhanced performance visibility to support better commercial decision making.
  • Sky
    Incentives Reporting Controller
    February 2022 - September 2024 (2 years and 7 months)
    Led incentive analytics and reporting across internal and partner sales channels, improving transparency, KPI visibility, and alignment between performance and reward structures. Delivered migration of reporting systems to Google Cloud Platform, improving scalability, reporting accuracy, operational efficiency, and stakeholder insight.
  • Sky
    Insight Analyst
    April 2018 - February 2022 (3 years and 10 months)
    Delivered sales performance and incentive analysis across large-scale customer operations, including redesign of revenue calculations and optimisation of reporting frameworks. Combined multiple data sources to improve reporting accuracy and transparency, resulting in a 90% reduction in internal queries and stronger stakeholder engagement.

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