About Alex
English
Native or bilingual
Russian
Native or bilingual
Experience
- variousINDEPENDENT CONSULTANTTECHApril 2025 - Today (1 year and 2 months)London, United KingdomAdvising high-growth scale-ups on GTM strategy, portfolio prioritisation and investment governance, forecasting, and KPI leadership
- STHREE PLCSENIOR STRATEGY EXECUTIVEMay 2020 - March 2025 (4 years and 10 months)London, UKPartnered with CEO and SLT to shape group-wide strategic planning, operating model, transformation, and insights. Led board-levelinitiatives across country, product, and client priorities, with direct reporting to the C-suite• • Strategic Planning: Led planning cycles linking strategy to capital allocation and operating plans, integrating market and competitor intelligence, and cascading priorities and performance expectations across 11markets• • Strategy Execution: Embedded OKRs, scorecards and operating model design to translate strategic priorities into measurable outcomes and clear ownership. Established governance and ExCo cadence, and aligned resource allocation and execution to commercial drivers - Revenue, Productivity, and Profitability.• • Strategic Insights: Spearheaded global BI insights platform, combining market intelligence and internal performance data, underpinning £300M+ GTM optimisation. Delivered board-level market, competitor, and customer intelligence to shape GTM, Product, and Operating Model decisions• • Strategic Initiatives: Led ICP Segmentationand Service ModelDesign programme across 5,600 clients and £230M in Net Fees. Mobilised internal and external resources (Sales Directors, FP&A, External Researchers, Marketing, etc.), ran senior leadership workshops and executive steering reviews to drive deep-dive analysis and actionable roadmap. Drove strategic shift to Enterprise segment, unlocking 17% revenue uplift
- CAPITA PLCHEAD OF FP&A AND BUSINESS PARTNERINGJuly 2015 - May 2020 (4 years and 10 months)London, United KingdomEstablished and led a new function, partnering with ExCo to embed business planning, performance management, and investment governance across a £100m+ global certification portfolio. Reported to C-level with 3 direct reports• • Capital Allocation & Business Cases: Established an end-to-end Investment Governance framework to accelerate funding decisions by 50% whilst strengthening commercial scrutiny. Delivered a number of high profile Business Cases to secure £5M funding for major product investments, impacting 4M+ of learners. Introduced project-level KPI framework to substantially strengthen benefit realisation reviews.• • Business Planning: Transformed Business Planning from top-down financial exercise into a comprehensive business-wide strategic process with improved stakeholder engagement, smarter revenue targets and better resource allocation. Identified key growth geographies using a 12-factor country-ranking economic model.• • Performance Reviews: Revamped monthly performance routines and ExCo reporting, introducing structured KPI analysis across products and initiatives. Enhanced forecasting accuracy and model automation (20%+)• • Strategic Insights: Commissioned a (largest to date) global multi-language end-user research study to establish key purchasing criteria and customer decision-making process, non-buyer attitudes, budgets, etc. Research findings informed a major change of licensing revenue model (£1.0M annual revenue impact)
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Education
- AI For Non-Data ScientistsWharton School, U of Pennsylvania2026
- Leadership Communication with ImpactINSEAD2023Leadership Communication with Impact