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Alise LaureAL

Alise Laure

Senior Marketing Project Manager; Shopper Campaign

£583/day
London, GB
15+ years

Average response time: 1 hour

About Alise

Hi, I'm Alise, a freelance integrated marketing project manager specialising in end-to-end shopper experiences and multi-market brand campaigns. I excel at transforming big, creative ideas into real-world activations that deliver measurable impact in retail environments and bring joy to people, ensuring reliable results that clients can trust.

Over the years, I've collaborated with global brands such as LEGO, Mercedes-Benz, Amazon, Disney, and Bellway, as well as leading UK retailers including Tesco, Sainsbury's, M&S, and Waitrose. My projects include digital and physical campaigns, toolkits, playbooks, CGIs, in-store installations, and global key visuals, demonstrating my versatility and expertise.

I am known for providing clarity, momentum, and structure to complex workstreams, ensuring projects are completed on time, within scope, and with the polish top brands expect. I collaborate closely with creatives, global client teams, and production partners to align on story, strategy, and execution.

I am passionate about creating branded experiences that are memorable, human, and beautifully realised. I bring the energy, expertise, and organisation necessary to inspire confidence and excitement in bringing these experiences to life.
  • English

    Fluent

  • Russian

    Fluent

  • Latvian

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • LEGO
    Project Manager
    RETAIL (LARGE RETAILERS)
    October 2025 - Today (8 months)
    London, United Kingdom
    Managing DPC campaign ideas, moving between digital and in-store
    retail, and working with a range of stakeholders
    Delivering best-in-class communication through integrated creative
    campaigns, working closely with all Agency teams, vendors and Market Partners
    Project Management Agile Project Management Waterfall MS Project
  • LEGO (DK) OLAA
    Project Manager
    RETAIL (LARGE RETAILERS)
    February 2025 - August 2025 (6 months)
    London, United Kingdom
    Project manage the delivery of the Holiday/Build to Give Visual Identity, including the Integrated Communications Guide, Campaign Playbook,
    design assets, and key visual - collaborating with international teams to ensure cohesive execution across markets
    Leading the delivery of the Holiday Visual Identity, overseeing the development of the Integrated Communications Guide,
    campaign playbook, design toolkit, and key visual to ensure global brand alignment.
    Managing collaboration between cross-functional international teams, ensuring campaign assets meet both global standards and local market requirements ahead of launch across OESP.
    Driving complicated timelines, creative approvals, and rollout coordination to enable a smooth, on-time campaign launch across all markets for the holiday season ahead.
    Complex Project Management Senior Project Manager Communication strategy SOW
  • VML: Global Creative Company
    Senior Project Manager
    RETAIL (LARGE RETAILERS)
    November 2024 - Today (1 year and 6 months)
    London, United Kingdom
    Scoping creative concepting, and toolkit production for in-store and online campaigns for Beverage brands ensuring seamless execution across fast-paced projects in Shopper space On-Trade, Off-trade and Key Visuals.

    Monitoring budgets, schedules, and milestones, implementing corrective actions to keep projects on track and within financial constraints.

    Leading stakeholder briefings and creative reviews, facilitating decisions and providing transparent updates on progress, risks, and resolutions.
    SOW E-commerce Shopper toolkits Scoping

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Education

  • Master Business Administration - MBA
    Riga Technical University
    2014
    Professional Master Degree in Business Administration and Qualification of the Organization Manager
  • Bachelor in Law
    Baltic Russian Institute
    2005
    Bachelor in General Law

Skill set (77)

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