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Amanda Chauhan-ShawAC

Amanda Chauhan-Shaw

Customer Experience and Retail Strategist

£350/day
London, GB
8-15 years

Average response time: 1 hour

About Amanda

I am passionate about creating an enjoyable, luxury, experience that elevates people's everyday lives through premium products.

I have 16 years’ experience within luxury retail selling both business to business and direct to consumer. I started as a sales assistant for Laura Ashley in 2007 and this is where my passion for retail, high end products and customer service started. Since then, I have worked in companies of various sizes and worked my way through the management levels, gaining experience and developing my skills and knowledge.

I have a real desire to improve and stretch myself to develop and evolve and I love to be challenged. I recently have undertaken a Masters, which I completed without workplace support and working full time. Throughout the course, where possible I tailored the assignments to brands within my previous experience

Relationships are key to success.

I promote an environment that enables psychological safety, encouraging teams to raise ideas, questions or concerns in a safe space. I strive to provide teams and individuals with autonomy and feel empowered to make decisions within their role. I am passionate about developing others and dedicate time to coach and guide the team to assist them in reaching their highest potential, whatever that looks and feels like for them. I am experienced in developing and maintaining high performing teams and model the behaviours and standards I expect.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Bridgman
    National Showroom Manager
    September 2021 - June 2023 (1 year and 9 months)
    Managed 7 showrooms across multiple regions Project managed the opening and recruitment of 2 showrooms within a 6-month period Increased turnover to 2.7 million, with 40% contribution to company revenue Increased sofa sales contribution to revenue by 7% versus PY Increased AOV by 15% versus PY Presented and executed strategy for offline retail channel Devised and measured local marketing strategies Recruited and built new showroom teams Implemented new policies to ensure a premium customer journey and collaboration across departments Designed and led regular training workshops Completed performance management adhering to internal policies
  • Czech & Speake Bathrooms
    Head of Sales
    January 2019 - September 2021 (2 years and 8 months)
    Increased sales by 15% versus PY Introducing new pricing policy adhering to company margins Project managed the design of offline internal marketing materials (catalogues, price lists) Defined online marketing strategy and managed implementation Developing inter-departmental relationships to ensure luxury customer journey and bespoke projects Determined showroom team roles and recruited and trained new members
  • Marc de Berny
    General Manager
    July 2015 - December 2018 (3 years and 5 months)
    Inspiring team to exceed sales targets Project managing opening of Chelsea Design Centre Showroom Managing 2 showrooms in London and franchise in Russia Designing and managing showroom events including during London Design Week Assisting with commercial orders with value of 1 Million Euro Developing relationships with HNW individuals and interior designers Devising and implementing online marketing strategy Managing annual internships of French International Business Students

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Education

  • Master of Science
    University of Lincoln
    2023
    MSc Management with Marketing
  • Bachelor of Arts
    University of Winchester
    2009
    BA Psychology

Skill set (11)

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