Description

Fractional Marketing Leader | AI-Enabled Marketing Strategy | Revenue & Growth Transformation

Most businesses don’t have a marketing problem.

They have a strategy, structure, and systems problem.

Marketing teams are fragmented, technology is under-used, and AI is being experimented with but not embedded in how work actually happens.

I help founders and leadership teams fix that.

With 15+ years leading marketing across B2B, media, FMCG and high-growth organisations, I step in to design and implement the marketing engine that drives sustainable growth.

My work typically includes:

- Marketing strategy and operating model design – aligning marketing to revenue, product and commercial goals

- AI integration into marketing workflows – moving teams from experimentation to operational use, saving time and money

- Martech and data stack optimisation – connecting tools, data and reporting to drive decision making

- Growth programmes – demand generation, ABM and multi-channel campaigns

- Marketing team design and capability building – building agile teams that can execute at pace

- Brand and proposition repositioning – clarifying value to accelerate market traction

I operate at the intersection of strategy, technology and execution, working directly with founders, CMOs and leadership teams to deliver change that actually sticks.

My work has included:

- Leading marketing transformation programmes with AI

- Delivering sustained double-digit growth

- Launching global multi-channel campaigns

- Building audience-first marketing strategies across commercial and public organisations

The outcome: clear strategy, modern marketing systems, and teams able to execute with AI-enabled speed.

If you need a senior marketing leader to design and embed the next phase of your growth, we should talk.

Industry field of expertise

Languages

English
Native or bilingual
Arabic
Fluent

Workplace preferences

Can work on-site

London (up to 50km)

Special Kids Company
Consultant - Marketing and AI Growth Transformation
E-COMMERCE
October 2025 - March 2026 (5 months)
London, United Kingdom
Led marketing transformation for a leading global adaptive clothing e-commerce brand serving families of children with disabilities, supporting growth across the UK, US and EU.

Designed the growth marketing strategy across Shopify, Amazon and digital channels, improving acquisition, conversion and retention in UK,US,EU.

Built AI-enabled tools and workflows to support product discovery, sizing guidance and marketing operations.

Developed marketing playbooks and operating frameworks to systemise campaigns, demand generation and customer lifecycle marketing.

Implemented integrated marketing and sales dashboards, connecting performance data to leadership decision-making.

Repositioned marketing from a cost centre to a measurable growth driver, aligning marketing activity directly with revenue outcomes.

Outcome: scalable marketing systems, AI-enabled workflows, and a structured growth engine to support international e-commerce expansion.
artificial intelligence AI and Advanced Analytics Strategic planning Growth Strategy Marketing
TMT Finance,
HEAD OF MARKETING- SUBSCRIPTIONS AND EVENTS
PRESS AND MEDIA
April 2024 - August 2025 (1 year and 4 months)
London, UK
• Developed marketing department including operations, structure, integration, and workflows across subscriptions and events,
• Acted as a strategic advisor to senior leadership, helping align marketing operations with overall business expansion plans.
• Built the company's online presence from the ground up—growing LinkedIn followers by over 60% in under a year through content strategy and thought leadership.
• Audited and enriched legacy databases, supporting Sales to build Serviceable Available Market (SAM) and Serviceable Obtainable Market (SOM), then developed data-driven targeting lists and campaigns.
• Led full brand relaunch, modernising the company's design system and narrative to reflect its next growth phase. This included rewriting the messaging, refreshing the subscription product, and redeveloping all digital and sales collateral.
• Introduced brand guidelines and tone of voice frameworks, ensuring consistency across channels.
.Created and delivered a full-funnel marketing strategy to drive brand awareness, lead generation, nurture, and conversion on events and subscriptions.
• Leveraged AI tools to increase content output, campaign efficiency, and testing capacity.
• Delivered a 32% YoY uplift in delegate revenue on events through tighter segmentation and sharper messaging, 24% YoY subscription growth, delivering 35% of NB accounts.
• Contributor to board-level reviews, delivering strategic insight and performance reporting.
LinkedIn Marketing B2B Marketing Strategy Multichannel campaign annual plans Content marketing Built Marketing Function
Haymarket Media Group,
HEAD OF MARKETING
October 2021 - February 2024 (2 years and 4 months)
London, UK
• Led marketing across flagship B2B media brands including Campaign and PRWeek, delivering the highest subscription growth in the business (20% YoY in 2022/23).
• Operated within a complex matrix structure—collaborating across sales, product, editorial, and commercial teams.
• Partnered with Sales to shift from transactional sales to a longer-term, account-based marketing (ABM) approach.
• Identified untapped opportunities using data integration, and built a 2-year ABM roadmap with forecasts, segmentation, and shared KPIs.
• Delivered 100+ high-intent leads per quarter with a 20% average conversion rate.
• Managed 40+ B2B events annually (50–2,000 delegates), overseeing strategy, content, audience and post-event engagement.
• Embedded CRM-driven lifecycle marketing and automation tools to increase campaign efficiency.
• Introduced engaging content formats (video, gifs, dynamic email) to modernise channel output.
• Active member of the SLT, contributing to cross-brand growth strategy, DEI, and innovation.