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Amy BonifasAB

Amy Bonifas

Editor

£400/day
London, GB
8-15 years

Average response time: 1 hour

About Amy

I'm a cross-platform content writer and editor based in London. I've spent the last 10 years creating and leading content across print and digital for brands like Vitality, Livi, Contiki, House of Fraser, Jennis, Dazed, Lloyds Pharmacy and Sainsbury's.

I'm great at helping brands and titles through the noise and make a difference – from changing the conversation on perimenopause to showing the effect travel can have on our mental health. I believe that great content can inspire audiences to make small positive changes for good.

I cover all aspects of lifestyle but I mainly specialise in health, wellbeing, fitness, travel and food. So whether you need someone to lead your content strategy, produce sparkling copy, design email journeys or support your mega digital campaign, I can help.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • KRY
    Global Content Lead
    PUBLISHING
    November 2020 - December 2022 (2 years and 1 month)
    London, UK
    - Developed the editorial strategy and brand TOV for Kry's health and medical content, including health & lifestyle articles and health information
    - Led editorial calendar and content workflow – editing, writing and commissioning long-form content; email and web copy; creating SEO-friendly briefs; briefing inforgraphics and videos. All with a big focus on organic growth.
    Writing SEO Content marketing Editorial strategy
  • Contiki Marketing Lab
    Global Travel Editor
    TRAVEL AND TOURISM
    July 2019 - November 2020 (1 year and 4 months)
    London, UK
    - Edited Contiki's digital lifestyle magazine, six-two
    - Managed a team of regional writers and drove 80% YoY audience growth
    - Spearheaded partnership content, including Movember and GirlGaze
    - Shaped editorial for Contiki's video content and podcast
    - AWARD: Webby Award Voice 2020
    Editorial strategy Editorial Video Social media Writing SEO Copywriting
  • SEVENC3
    Editorial Content Lead
    July 2017 - July 2019 (2 years)
    London, UK
    Editorial content lead for Seven's consumer division, creating hardworking content for clients such as Vitality, L'Oreal, Sainsbury's, Hertz, Jennis, Lloyds Pharmacy and new business prospects.

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Education

  • Masters, Creative Writing
    University of Southampton
    2012
    Masters, Creative Writing
  • Bachelor of Arts
    University of Southampton
    2011
    Bachelor of Arts (BA), English Literature

Skill set (20)

Categories