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Amy Bonifas


Can work in or around London

  • 51.509648
  • -0.099076
  • Suggested rate €454 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Amy's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Amy's quote.

Location and workplace preferences

London, England, United Kingdom
Can work onsite in your office in
  • around London and 50km


Business sector
  • Culture
  • Education & E-learning
  • Entertainment & Leisure
  • Health & Wellness
  • Luxury Goods
+7 other


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • English

    Native or bilingual


Skills (18)

Amy in a few words

I'm a cross-platform content writer and editor based in London. I've spent the last 10 years creating and leading content across print and digital for brands like Vitality, Livi, Contiki, House of Fraser, Jennis, Dazed, Lloyds Pharmacy and Sainsbury's.

I'm great at helping brands and titles through the noise and make a difference – from changing the conversation on perimenopause to showing the effect travel can have on our mental health. I believe that great content can inspire audiences to make small positive changes for good.

I cover all aspects of lifestyle but I mainly specialise in health, wellbeing, fitness, travel and food. So whether you need someone to lead your content strategy, produce sparkling copy, design email journeys or support your mega digital campaign, I can help.


KRY - Kry


Global Content Lead

London, UK

November 2020 - December 2022 (2 years and 1 month)

- Developed the editorial strategy and brand TOV for Kry's health and medical content, including health & lifestyle articles and health information
- Led editorial calendar and content workflow – editing, writing and commissioning long-form content; email and web copy; creating SEO-friendly briefs; briefing inforgraphics and videos. All with a big focus on organic growth.

Contiki Marketing Lab

Travel & Tourism

Global Travel Editor

London, UK

July 2019 - November 2020 (1 year and 4 months)

- Edited Contiki's digital lifestyle magazine, six-two
- Managed a team of regional writers and drove 80% YoY audience growth
- Spearheaded partnership content, including Movember and GirlGaze
- Shaped editorial for Contiki's video content and podcast
- AWARD: Webby Award Voice 2020


Editorial Content Lead

London, UK

July 2017 - July 2019 (2 years)

Editorial content lead for Seven's consumer division, creating hardworking content for clients such as Vitality, L'Oreal, Sainsbury's, Hertz, Jennis, Lloyds Pharmacy and new business prospects.


Deputy Editor, Vitality Magazine

London, UK

February 2017 - July 2019 (2 years and 5 months)

Deputising for the editor-in-chief for the award-nominated Vitality Magazine.


Content Editor

London, UK

March 2015 - July 2017 (2 years and 4 months)

Casquette Magazine

Health Editor  - As a freelancer

July 2016 - August 2018 (2 years and 1 month)

Dazed Media

Freelance Copy Editor  - As a freelancer

London, UK

December 2014 - February 2015 (2 months)

onefinestay - Accor

Senior Copywriter

London, UK

July 2014 - December 2014 (5 months)

Exclusive Magazine and Smallish Magazine

Assistant Editor

Chesham, UK

August 2012 - July 2014 (1 year and 11 months)