Description

I am a brand architect and founder with over 20 years of experience building food, wellness, and lifestyle businesses across France, the UK, and internationally. Through APG Brand Agency and Roots Remedies Group, I specialise in creating investor-ready brand ecosystems that combine natural health, design, and scalable growth strategies.

My expertise covers brand architecture, logo and packaging design, creative storytelling, and the development of innovative food & wellness products. With roots in hospitality and culinary enterprises in France, I bring a unique perspective on combining creativity with commercial impact.

I also manage international sourcing and manufacturing between France, the UK, and China, delivering high-quality Mediterranean and global ingredients. Passionate about blending strategy with creativity, I deliver compelling brand identities and investor-facing materials that attract funding and accelerate growth.

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

London (up to 50km)

APG Brand Agency
Owner & Brand Architect
CONSULTING AND AUDITS
January 2023 - Today (3 years and 7 months)
La Ciotat, France
• Deliver brand architecture, strategy, logo design, and identity systems for food, wellness, and lifestyle companies.
ROOTS REMEDYS LTD
Founder
E-COMMERCE
January 2023 - Today (3 years and 7 months)
Birmingham, United Kingdom
Developing a wellness and lifestyle brand ecosystem between the UK and France, through Roots Remedies Ltd and SAS Roots Remedys, focused on Mediterranean sourcing and global investor access.”
Mendhim Products Ltd
Founder
E-COMMERCE
January 2023 - Today (3 years and 7 months)
United Kingdom
Mendhim Products develops men’s wellness and lifestyle supplements, creating brand identity, packaging, and investor-ready materials to position the company for e-commerce growth and funding.