Description

Product expert, product co-host on the clubhouse app, tech addict, passionate about designing products that customers love, experienced in the following industries: subscription, e-commerce, video streaming, data & analytics, saas, B2B. I have worked with startups and corporate organisations.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km), Wales (up to 100km), Manchester (up to 10km), Leeds (up to 10km)

Sero
Senior Product Manager
INTERNET OF THINGS (IOT)
July 2022 - Today (3 years and 11 months)
London, UK
KEY RESPONSIBILITIES
Reporting directly to the Head of Product.
Manage a portfolio of products.
Create and deliver roadmap features for a portfolio of products.
Run product planning & prioritisation sessions with key stakeholders.
Worked with the sales team on a business proposal template.
Create a product launch plan to launch products within the portfolio.
Collected data & insights to help build roadmap features.
Worked across multiple products to ensure alignment between the project and product management team.
Contributed to setting up and improving new product management processes within the team.
Work closely with the CEO & Co-founder on various business initiatives.

KEY ACHIEVEMENTS
Launch the new Sero:Life app.
Introduced a new way of ranking priorities.
On-boarded a new starter into the product team.
Horse & Country
Director of Product
ENTERTAINMENT AND LEISURE
December 2018 - June 2022 (3 years and 6 months)
London, UK
KEY RESPONSIBILITIES
Reporting directly to the CEO.
Create and deliver the digital product strategy across all digital platforms.
Production of a regular executive summary to update the senior management team.
Launched and currently managing a cloud based video subscription service across a suite of website, 7 mobile and TV applications globally.
Review and amend contracts for new digital streaming media suppliers and other technology partners
Use data from various sources: analytical data, customer feedback, my own research and knowledge, UX and feedback from internal teams to help with new product features and improvements.
Tracking of key KPI’s: App downloads, acquisitions, engagement metrics, funnel, exit survey results, customer survey feedback and customer feedback via Facebook and customer support team.
Managing 8 direct reports with a team of 20, 5 technology partners, and 2 contractors.

KEY ACHIEVEMENTS

Completed a management and executive coaching course with Andi Fenster in 2021.
+500% of subscriber growth in 3 years by developing features and improving customer journeys across the website and apps.
5% reduction of involuntary churn through the implementation of a dunning feature.
Built a personalised welcome onboarding CRM journey to reduce voluntary churn.
Managed multiple migrations of digital media, subscriber base and payment gateways.
Migration of customers as part of an acquisition of another company.
Streaming 200+ live videos per year
Applied agile methodologies (Kanban) to rapidly develop new and innovative features.
Improved cross-functional team working by introducing new processes.
Management and recommendation of new platform architecture, features and customer journeys for a re-platform project.
Carphone Warehouse
Digital Product Manager
TELECOMMUNICATIONS
February 2018 - December 2018 (10 months)
London, UK
KEY RESPONSIBILITIES
Created and delivered the digital self-service roadmap and strategy for the customer portal for ID mobile.
Supported business stakeholders e.g. billing manager, retention manager, to achieve an uplift of £250K - £500K.
Used quantitative analytics, customer research panels (qualitative), feedback across the team and customer service reports to help make decisions about the overall product strategy and roadmap.
Worked with an external digital agency to help improve the self-service product e.g. GA / GTM data improvement working with a digital marketing agency.
Participated in workshops to help introduce new business propositions into the business.
Carried out competitor analysis to help inform the overall product strategy and roadmap.
Introduced new service campaigns for the app and web when releasing new features.

KEY ACHIEVEMENTS
Increased registration, usage, CLV and NPS metrics by releasing key features such as: Fingerprint login for the app, improvements to onboarding emails, customer add-ons, online chat service etc.
Successfully delivered new features to support a business case to save £250K+
Moved customers from using services in the call centre to the app and web customer portal.
Implemented features such as allowing customers to change their billing date, apply add-ons and fingerprint login via the online customer portal.
Attended meetings and demos as a part of an RFP for a major re-platforming project.
Negotiated various pricing reductions and free resource time with the new suppliers during commercial discussions, across all external partners.
Introduced new customer emails about new product features and achieved high customer engagement.

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Msc Computer Science
University of Kent
2013
Msc Computer Science
Master of Science in Computer Science
The University of Kent
2013
Master of computer science, Computer Science

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Angelina Dyer

product manager

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