Description

Senior product marketing leader and fractional CMO helping B2B SaaS and e-commerce businesses launch products, sharpen positioning, and scale growth. 20+ years across US and EMEA markets. Specialist in GTM strategy, AI automation, and subscription marketing.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

WiseOwl Workflows
Marketing & Automation Consultant
December 2025 - Today (6 months)
London, UK
▸ Designing and implementing custom AI and n8n automation workflows for e-commerce and publishing clients.
▸ Built automated data pipelines connecting Shopify, Xero, and email systems to eliminate manual processing and accelerate order fulfilment.
▸ Published case studies demonstrating measurable operational improvements for subscription-based businesses.
n8n AI Automation Marketing Automation Shopify Workflow Automation
Eco Kids Planet Ltd
Founder & Product Marketing Director
E-COMMERCE
September 2014 - Today (11 years and 9 months)
London, UK
▸ Built and scaled an award-winning subscription e-commerce business from zero to £400K+ peak annual revenue through multi-channel marketing and direct subscription sales.
▸ Directed multi-channel digital marketing (Klaviyo, Facebook Ads, Google Ads, SEO), achieving a #1 UK organic ranking for core commercial keywords and maintaining an 80%+ subscriber retention rate.
▸ Architected and implemented complex business automations using n8n, Shopify, and Xero, significantly reducing operational overhead and improving customer onboarding workflows.
▸ Led a cross-functional remote team of educators, designers, and writers to produce 138 issues on schedule and to high editorial standards.
▸ Managed the full P&L, supplier negotiations, and licensing partnerships across the UK and US markets.
Subscription Marketing Email marketing E-commerce Paid Social Shopify
OrderDynamics (formerly eCommera)
Senior Product Marketing Manager
E-COMMERCE
July 2013 - March 2015 (1 year and 8 months)
London, UK
▸ Led product marketing for the company's core e-commerce platform, driving product adoption and supporting sales enablement across the existing customer base.
▸ Developed core positioning, messaging, and ROI calculator for the new multichannel Order Management System to support enterprise sales cycles.
▸ Created and refined key product marketing assets — website copy, pitch decks, thought leadership, and customer success stories.
E-commerce Product Positioning & Messaging Product Marketing Sales Enablement B2B SaaS Marketing