Anne-Claire Lucas

I help organisations turn data into clear commercial decisions. As a former VP Analytics & Business Intelligence in large B2C environments, I bring 15+ years of experience using analytics, pricing and BI to grow revenue, optimise performance and improve the way teams make decisions.

I specialise in bridging the gap between business needs and technical teams, whether you need a hands-on analysis, a strategic roadmap, or an interim leader to accelerate your data capabilities.

What makes me different:

Deep expertise across pricing, CRM, predictive analytics, forecasting and BI — with a strong track record of measurable uplift (conversion +5–20%, revenue +2–3%, efficiency +10%).

Experience leading and restructuring multi-disciplinary teams (analysts, analytics engineers, data scientists) across multiple countries.

Ability to quickly understand your commercial levers and translate them into the insights, models and dashboards that drive action.

Proven success building self-serve analytics products adopted by 1,000+ daily users.

Typical projects I deliver:

Pricing & revenue optimisation: pricing strategy review, experimentation design, performance diagnostics, elasticity modelling.

Predictive analytics for marketing & CRM: segmentation, propensity models, campaign uplift analysis, customer lifetime value.

BI & dashboarding: design and rollout of Power BI/Tableau dashboards, KPI frameworks, automated reporting.

Data strategy & operating model: roadmap definition, team structure, capability assessment, interim leadership.

Performance management: forecasting, budgeting analytics, executive-level insights.

If you need pragmatic, business-oriented analytics that deliver real impact — I’d be delighted to help.