About Arabella
I'm a multidisciplinary designer with a passion for creating thoughtful, user-centered experiences. I believe the best design is simple, intuitive, and rooted in empathy.
With a background spanning digital, graphic, and web design, I’ve worked across non-profit healthcare, interiors, and e-commerce, bringing a human-first approach to every project.
Having spent many years in healthcare design, I have developed a strong foundation in accessibility standards and Easy Read design, ensuring that every solution is inclusive and easy to understand.
I’m always eager to learn, explore new tools, and solve complex problems through design that makes a difference.
My full portfolio can be found at arabellaserrels.com
English
Native or bilingual
Can work on-site
London (up to 10km), Brighton (up to 10km)
Experience
- Lick HomeSenior Digital Content ExecE-COMMERCESeptember 2023 - July 2025 (1 year and 10 months)London, United KingdomJoined startup e-commerce paint brand Lick as a freelancer in Sept. 2023, transitioning to a permanent Digital Content role in Feb. 2024. Key responsibilities included laying out and building landing pages using Figma and Hygraph CMS, managing content across UK, US, EU, and DE stores, and for in-store digital screens at the brand’s B&Q stand. Other responsibilities involved overseeing content and asset delivery for external retail partners such as Screwfix.
- pet storeOwnerE-COMMERCENovember 2022 - Today (3 years and 7 months)London, United KingdomVintage and secondhand homeware store. Branding, web design, photography, and maintainenance of online retail store and social channels.
- Patient Information ForumWebsite Manager / DesignerMEDICALMarch 2019 - September 2023 (4 years and 6 months)London, United Kingdom• Design, build and maintainenance of web content for two websites, ensuring seamless user experience across pages for both members and non-members.• Design for print and digital: reports and publications, illustrations and artwork for two websites, infographics, social media and data visualisation.• In-depth user research and focus groups.• Work closely with external developers on new site areas.• Production including events, proofing, monthly statistics.
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Education
- BA (Hons) Graphic DesignLeeds Arts University2018Classification: Upper Second Class Dissertation topic: User experience design Including a Competitive Semester Abroad through Aug-Dec 2015 at Westerdals School of Art, Communication and Technology in Oslo, Norway.
- UAL Art FoundationNorthbrook College, East Sussex2015
Certifications
- Foundation HTML, CSS and JavaScriptSuperHi2021