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  • Search. The best freelancer is just a click away. Use our powerful search engine to find an expert from 690,000+ verified freelancers.

  • Hire. Manage all quotes, contracts, deadlines, and other project-related communications directly with freelancers via Malt's easy-to-use intuitive online interface.

  • Repeat. Once your project is complete and payment has made its way to your freelancer, go ahead and start tackling new projects.

Rates for Webdesigner freelancers

The average daily rate of experienced freelancers is €351.

The daily rate varies based on a freelancer's location. For example, the average daily rate of a Webdesigner in London is €358, whereas in Manchester it's €343 and in379 it's €Birmingham.

Webdesigner: What this profession is all about

Learn what is a web designer and how to hire one in this complete guide:

What is a Web Designer?

A Web Designer is responsible for the design and visual elements of a website. They will create a specification covering the essential elements of the project: site structure, architecture, ergonomics, interactivity and graphic charter. The freelance Web Designer will then develop all the communication media necessary for the project (using DTP software such as Photoshop, Indesign, Illustrator, etc.). They often work closely alongside other members of the web team, including Graphic Designers, Art Directors, Illustrators, and UX Designers.

What’s the difference between a web designer and a web builder?

A web designer and a web builder are distinct roles in the process of creating a website, each with its unique focus and responsibilities.

(UI) design, and user experience (UX) design. They often use design software like Adobe XD, Sketch, Figma, or Photoshop to create visually appealing designs.While web designers may have some knowledge of HTML and CSS to understand the capabilities and limitations of web development, their primary focus is not on coding. Instead, they design the user interface and collaborate closely with web developers, who translate their designs into functional websites. Web designers are creative professionals who aim to create illustrations that are not only visually appealing but also user-friendly and aligned with the brand and website's purpose.

user interface

On the other hand, a web builder typically refers to a type of web development tool or platform that allows individuals with minimal technical expertise to create websites without coding. Web builders provide templates, drag-and-drop interfaces, and pre-built components to simplify the website creation process. Users can select templates, customize layouts, add content, and make design choices using the platform's features. Examples of web builders include Wix, Weebly, Squarespace, and WordPress (when used with website builder plugins or themes).

In summary, the key distinction lies in their roles and responsibilities: web designers focus on the visual and design aspects of a website, while web builders refer to tools or platforms that simplify website creation for individuals with limited coding skills. It's important to choose the right approach based on your specific needs and technical capabilities when creating a website.

How to choose a web designer?

So you’ve searched on Malt and are now browsing the profiles of the freelance Web Designers available on the platform. Here are the criteria to consider when choosing who to contact:

Web designer portfolio

As the saying goes, a picture is worth a thousand words! On Malt, Freelancers can upload visuals of their previous projects to their profiles. This is particularly important in creative professions. This allows you to clearly assess whether the style and technique of the freelance Web Designer would be suitable for your current project.

Web designer skills

These correspond to freelancers’ skills. They are used to index freelancers’ profiles and help them stand out in the search engine. For a Web Designer, the skills searched for include: web design, graphic design, Photoshop, InDesign, Illustrator, visual identity, branding, and art direction.

Web designer reviews

Reputation is very important on Malt. Feedback left by the freelancer’s previous clients can help inspire confidence and allow you to find out more about them. Clients are asked to leave these reviews on freelancers’ work at the end of the project.

Web designer rate

The ADR (Average Day Rate) is shown on each freelancers’s profile. It serves as a guideline and may vary depending on the type of project offered. When working with a freelancer, you’ll have the choice between two remuneration structures: hourly and fixed-price. With hourly pricing, you’ll pay the freelancer based on the time they spend on your project. Conversely, with the fixed-price model, you pay based on the end result (deliverable), regardless of the amount of time the freelancer has spent on it.

How to brief a Web Designer?

Thanks to their experience, a freelance Web Designer can guide you toward the right graphic choices based on your objectives. Taking the time to brief the freelancer at the start of the project is key to working efficiently. When reaching out to a freelance Web Designer, here’s some important information to provide:

What is the purpose of your website?

What is the ultimate objective of your future website? Is it a showcase site, a corporate site, or for information purposes only? Perhaps you need an e-commerce site for selling products and/or services. Or do you want to create a mini-site to present an event you’re organizing? A web designer can help with all of these web-marketing needs.

Who is the target audience?

Is the audience you’re targeting internet-savvy? What kind of sites do they visit in their day to day? What colors and symbols speak to them the most?

What are the technical specifications?

Do you need a responsive site that works on mobile? Do you need a members’ area? All these features are important for the further development of the site.

What are the graphic guidelines?

If you have an established graphic charter in your organization, be sure to send it to them. If you’d like to create a new one, or a variation of it, inform the freelancer of this as well; they’ll be able to make you a tailor- make you a graphic charter proposal.You should also provide the freelancer with a few details such as:

  • The desired delivery date of the website, Location of assignment (at your premises or remote) The various project stakeholders (Developers, Integrators, Project Managers, etc.).

How much do web designers charge in the UK?

The cost of hiring a web designer in the UK can vary depending on several factors, including the designer's experience, location within the UK, the complexity of the project, and the specific requirements of the website. Here are some general guidelines on the different pricing structures web designers in the UK may use:

Hourly Rate: Many web designers charge an hourly rate, which can range from £20 to £100 or more per hour. Rates often reflect the designer's level of expertise and the cost of living in their area. Highly experienced and specialized designers typically command higher rates.

Fixed Project Fee: Some web designers prefer to work on a project basis and charge a fixed fee for the entire project. The cost varies widely based on the scope and complexity of the website. A simple informational website may cost between £500 to £5,000, while more complex e-commerce or custom web applications can range from £5,000 to £20,000 or more.

Retainer: For ongoing website maintenance, updates, and support, some designers offer retainer agreements where you pay a set monthly fee for their services. Retainer fees can range from a few hundred pounds to several thousand pounds per month, depending on the level of support required.