Cataldo Cappiello

Full rebranding of the company's visual identity, overhauled through the use of a thorough archetype, market and competitor analysis - this included new logomark+logotype, colours, fonts, illustrations, icons, motifs, and constant, holistic updating and refreshing of the brand. Efficient redesign of the entire company's website through the use of the latest Figma updates, liaising with the marketing team, sales team and dev team in order to deliver an engaging, fully-responsive experience. Management of complex, multi-page Figma projects spanning tens of pages at a time. Auto-layout expert. Prototyping at several levels of fidelity through the use of FigJam, Miro and Adobe Illustrator. Advanced task management through Monday.com. Print design to support the company's presence at events. Booths, banners, flyers, brochures. Experience with Recruitee, gained through a recruitment process that has lead to the employment of a freelance designer, whose output has been my responsibility through daily briefing and liaising. Design of branded apparel for internal use and IRL events.

Senior Visual & Brand Designer with 10+ years of experience crafting premium identities for SaaS and online businesses. I help companies define their positioning, build strategic brand systems, and create visuals that feel modern, scalable, and memorable.

Available for brand identity, web design, creative direction, and high-impact visual assets.

Ideation and ownership of multiple high-end, sophisticated brand identity projects, including design and UI of full websites. Execution of complex briefs spanning multiple digital and printed media. Supporting the marketing team through the design and iteration of static and animated social-media-related deliverables.