Skill set (16)
Industry fields of expertise
Arjun in a few words
A commercially astute multi-faceted strategy and business development consultant with 14 years of client-facing experience supplying data-driven growth solutions within corporates, financial services and the public sector. My experiences are spread across three continents, with Accenture, Euromonitor, Citibank as well running my own start-up, which scaled to 156 countries before completing a soft-exit.
Industry knowledge: Food & Beverage, Retail, Consumer Health, Beauty and Personal Care, Hospitality & Travel, E-commerce, Energy
Research methodologies: Qualitative (focus groups, mystery shopping and secondary research), Quantitative (consumer insights, IDIs and trade interviews)
Functional skills: Growth Strategy, M&A and CDD, Go-to-Market Strategy, Pricing Strategy, Customer Experience, Business Model Optimization, Brand Strategy
Experience
- SynFiny AdvisorsGlobal Chief Commercial OfficerCONSULTING & AUDITSAugust 2023 - Today (1 year and 7 months)London, United Kingdom• Leading a dual role by providing sales (CCO) and marketing leadership (CMO) to the company both regionally and globally• As a Sales Leader –o Achieved and fulfilled the net target of USD 10.45 million of the company in FY2023, YoY increase of 15% from FY2022o Directly manage a team of two business development advisors and with an indirect reporting with partners in select regionso Development and execution of the company’s commercial strategy including defining target markets and increasing market share. Key highlights – Identified new partners to lead the opening of our offices in Turkey, Japan and South Africa Developed the three-year BD execution plan of the company, expected to result in revenues growing to USD 30 million by FY2026o Leading, growing and owning specific client relationships (Fortune 500 companies) and identify new business opportunities. Select examples include – Leading a training project with a global battery manufacturer around strategic revenue management enablement in North America and Europe Leading market research assignments with a global energy management company to improve their B2B digital processes in EMEA Project lead to drive supply chain efficiency for a UK-based greeting card retailer in APAC, Middle East and Africa• As a Marketing Leader –o Directly manage a team of four marketing advisors to execute custom campaigns in each SynFiny regiono Serve as the product owner for marketing reports, leading the entire process from design to deliveryo Collaborate with Managing Partners and other teams to ensure alignment of marketing strategies with overall business objectiveso Oversee the planning and execution of marketing campaigns, resulting in 75% increase YoY in social media followers in FY 2023o Developed the marketing blueprint for FY 2024 and beyond by conducting market research to identify trends, opportunities and challenges• Key global stakeholder with overall P&L responsibility and reporting directly to the Chief Executive Officer and the Board of the Company• Lead current and new partner and customer management including reviewing annual performance to ensure partnerships meet evolving Client needso Currently leading a M&A transaction with a consulting company HQ’d in Geneva
- KonsalidonHead of Research Intelligence (Freelance)CONSULTING & AUDITSMay 2023 - Today (1 year and 10 months)London, United Kingdom• Executing a project to assess the total market size of the OSS industry in terms of revenue and number of jobs for a leading UAE-based conglomerateo Led a team of three analysts, from June 2023 to July 2023; and managed board presentations with the company’s CEO and Chairpersono Research methodology – Secondary research and primary research based expert interviews with industry KOLso Deliverables will be converted into a thought leadership paper in August 2023 to assess return of jobs to the UAE homeland• Developed the overall go-to-market and marketing strategy of a global i-gaming company in the UK and Spaino Led a team of two analysts in June 2023 to manage the company’s pilot strategy to grow its seven sister brandso Methodology – Internal workshops, consumer surveys, focus groups and IDIso Deliverables were presented to the SVP of marketing with an accompanying business case and next steps of strategic research• Led the overall management of the set-up of a dedicated iron and steel academy in Saudi Arabia (the company is owned and managed by PIF)o Leading a team of three analysts and consultants to conduct an international benchmarking and criteria-based scorecardo Built the overall strategy model of the academy in consultation with global subject-matter experts to reflect the way forwardo Responsible for overall communication and co-ordination with key industry stakeholders who would eventually fund the academyo Expected results: The current phase of the project is expected to culminate in February 2024, with direct emphasis to start the academy in April 2024• Leading the strategy front a project around the market feasibility of enterprise low-code application platforms for a leading conglomerate in the UAEo Project is likely to kick-off on or around the 11th of March 2024 (till the 30th of April 2024)o Led business development initiatives including proposal development and setting-up a team
- AccentureStrategy Manager - Growth and Corporate StrategyCONSULTING & AUDITSOctober 2022 - May 2023 (7 months)London, United Kingdom• As a senior member of the UKI Growth Strategy Practice, specialise in enhancing our commercial strategy capabilities to increase profitability of Fortune 500 companies• Select project experiences includes:o Developed and executed the overall go-to-market approach for a leading energy company’s bid to launch a digital sustainable air fuel solution in Q2 2023 Led a team of two analysts, from October 2022 to March 2023; facilitated board-presentations and workshops to distil project findings Expected results: The company is expected to gain up to 20 new B2B customers and a market leader position by Q2 2024o Led business development activities and workshops for a leading global e-mobility player to help them identify and reach out to potential growth partners within the ecosystem in Europeo Lead program manager responsible for enhancing a leading retailer’s loyalty proposition and customer experience strategy (April 2023) Leading a team of two analysts and overseeing/providing direction to a cross-functional internal team Expected results: 75% increase in revenue (early estimates) from UK based customers (across 7 cities)o Lead internal program manager for development of Accenture’s sustainability solution tablets, project expected to commence in May-2023• Accredited (via Coursera) on AI and Machine Learning (March 2023) and expected to complete a green-belt six-sigma certification (April 2023)
Recommendations
Education
- MBAHong Kong University of Science and Technology2017