Description

I help teams build and evolve brand identities. From early concepts through to rollout across campaigns, digital and design systems.

I’ve spent 15+ years working across agencies and in-house, most recently leading design at DDB Remedy. I’m used to stepping into complex projects, bringing clarity, and getting work to a level where it actually holds up in use. Not just in presentation.

I’m typically brought in to:

• Develop or refine brand identities

• Bring consistency to fragmented design systems

• Support campaigns and product teams with senior design direction

Happy working hands-on or alongside internal teams, depending on what’s needed.

Languages

German
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 20km)

Freelance and independent
Brand & digital designer
August 2025 - Today (10 months)
Providing senior brand and digital design support across visual identity, campaign and digital projects.
Visual identity Digital Design Design Thinking Branding Typography
DDB Remedy,
Head of Design
November 2017 - August 2025 (7 years and 9 months)
London, UK
Progressed from Designer to Head of Design over nearly eight years, moving through Senior Designer and Design Lead roles.
• • Led and developed a team of 11 designers
• • Directed branding, identity systems, campaigns and digital projects
• • Maintained creative quality across complex global and regional workstreams
• • Structured design processes and improved resourcing workflows
• • Contributed to pitches and new business development
• • Collaborated closely with strategists, copywriters and clients
• • Presented work in workshops and senior client meetings
Rand Studio,
Freelance designer
November 2016 - January 2017 (2 months)
London, UK
• • Designed visual identity for residential development
• • Delivered logo, collateral and supporting web presence
• • Presented concepts and iterated closely with clients