January 2017 - August 2022 (5 years and 8 months)
Dubai, United Arab Emirates
Designed and implemented business strategy: created a Delivery Division to focus on off-premises sales for KFC, Pizza Hut, Hardees, TGI Friday's and Krispy Kreme covering 9 countries with budgeting and P&L responsibilities.
• Oversight of GMV $1billion (lead off-premises GMV uptick by $400 million over 5 years)
• Facilitated a region/ industry first VOC tool. Slashed cancellations to <2 percent
• Consolidated 9 siloed contact centres with zero-infra led voice on cloud solutions – saved $10 million.
• Slashed non valued added customer frictions by 45 percent - owned last mile delivery products.
• Sponsored program implementations covering VOC, CDP, Social, Search, Email, Chat and Voice communications, conversational AI – Revenue upside ($5 million YTD June 2022)
• Cut revenue leaks through platform integrations: $70 million upside in 2 years.