About Beth
English
Native or bilingual
Experience
- GoogleUX ResearcherTECHMarch 2019 - December 2024 (5 years and 9 months)- Led end-to-end research initiatives to inform product design, strategy, and innovation across complex or high impact projects.- Defined research roadmaps in collaboration with cross functional teams, including product managers, designers, and engineers.- Designed and executed mixed method research (quantitative and qualitative), such as usability studies, ethnographic fieldwork, surveys, and A/B testing.- Synthesized insights into actionable recommendations, influencing product decisions at both strategic and tactical levels.- Mentored junior researchers and contribute to the growth of UX research best practices across teams.- Advocated for the user by grounding discussions in research backed evidence, helping to shape user centric product development.- Collaborated globally with internal teams to ensure research is inclusive, scalable, and sensitive to diverse user needs.- Communicated findings effectively through presentations, reports, and workshops tailored to stakeholders at all levels.
- BulbSenior UX ResearcherENERGY AND UTILITIESOctober 2017 - March 2019 (1 year and 5 months)- Established the UX research function (was the first hire) from the ground up, defining processes, tools, and standards tailored to an early-stage startup environment.- Planned and conducted user research across the product lifecycle — including interviews, surveys, usability testing, and field studies — to deeply understand user needs and pain points.- Partnered closely with founders, product managers, and designers to shape the product vision with user insights at the core.- Turned research findings into clear, actionable insights, influencing early product and business strategy in a rapidly evolving domain.- Built empathy for users across the organization by sharing insights through storytelling, reports, and informal workshops.- Operated independently and flexibly, balancing scrappy research approaches with rigor as needed to meet fast moving goals.- Laid the foundation for a scalable research practice, including participant recruitment methods, documentation templates, and knowledge sharing systems.
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Skill set
Categories
- Other