Description

I'm a Senior Social and Influencer Strategist with a track record of leadership in social and influencer strategy for premium brands like Diageo and American Express. I bring a global mindset, leveraging data-driven insights to craft engaging paid, organic, and influencer strategies. With a keen focus on performance, I've consistently delivered successful campaigns that drive brand visibility and audience engagement. My approach combines creativity with strategic precision, resulting in measurable impact and client satisfaction.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Freelance Social,
Influencer Strategist, Senior Account Director Level
January 2020 - Today (6 years and 7 months)
London, UK
With 15+ years in social and influencer marketing, I bring senior strategic leadership to global and regional campaigns — from insight-driven strategy through to execution

•Develop and lead integrated, brand-aligned influencer strategies, identifying the right creators, platforms and formats to meet campaign goals.
•Identify and vet creators from nano to macro using data-driven tools, evaluating on audience fit, credibility, brand safety and content quality.
•Full end-to-end campaign ownership from briefing, contracting and content reviews through to go-live and performance reporting.
•Measure and report on campaign performance across paid and organic, surfacing insights that inform future strategy and demonstrate clear impact.

Freelance clients have included: Starbucks, Lidl, Phillips, Danone, IHG Hotels Group, Pernod Ricard, Always, Herbal Essences, Head & Shoulders, Aussie, Braun, Venus, Pantene, Canon, Ariel, Hill’s Pet Nutrition, HSBC, Apprentice Nation, Lipton, PIE, COTY
Content marketing Instagram Marketing Social media Facebook Marketing Influencer Marketing
Something,
Senior Social Strategist
March 2017 - December 2019 (2 years and 9 months)
London, UK
• Led development of Diageo's global influencer mapping and activation programme.
• Managed influencers and ensured the delivery of high-quality content that met brand objectives and generated high engagement.
• Developed successful insight-driven paid social strategies for Ketel One, Zacapa & World Class global channels, resulting in increased scope.
• Monitored campaign KPIs and delivered comprehensive performance reports, highlighting achievements, generating insights and facilitating data-driven decision-making.
• Provided day-to-day counsel and support to clients, ensuring clear communication and timely updates on campaign activity, leading to enhanced client satisfaction.
Digital, Edelman,
Freelance Account Director
November 2016 - January 2017 (2 months)
London, UK
• Provided insights and guidance on optimising influencer-driven content and paid media strategies, resulting in increased brand visibility and engagement.