About Cecilia
A strategist, research expert, management consultant with over 20 years of experience in corporate growth and transformation. As Managing Partner of MTC Consultancy since 2014, a UK-based advisory firm, she leads market entry initiatives, corporate restructuring projects, and investment strategies that drive long-term profitability.
Prior, Cecilia served as CEO and Chairman of MTC Marketing Research Solutions (2001-2013), expanding the firm's market presence while delivering strategic research that informed strategy, corporate and policy decisions, business planning, and feasibility studies. Worked as an associate consultant (1998 -2001), servicing large corporations including Big 4 firms, providing intelligence and insights to CEOs & Senior Partners. Has contributed on corporate boards across LON, JNB, & BCN placing her in influential decision-making roles, where she provided strategic guidance.
Cecilia’s expertise spans corporate strategy, business research, and financial analysis, making her a sought-after advisor for firms aiming to scale and sustain a competitive edge. Her financial acumen includes mergers and acquisitions, company valuations, capital budget management, and risk assessment. With a strong foundation in data analytics, statistical modelling, and business intelligence, she empowers firms with evidence-based decision-making frameworks.
Known for exceptional executive communication, stakeholder relationships, and change management, her unique combination of leadership expertise with technological acumen, makes her a trusted advisor and catalyst. Holds certifications: HR, PR, Software Development Management, Microsoft AI and Azure Fundamentals.
Her unique blend of leadership experience, academic rigor, practical business knowledge, makes her an invaluable partner for organisations navigating complex business challenges and pursuing sustainable growth. She remains dedicated to driving transformative change and delivering sustainable growth.
English
Native or bilingual
Can work on-site
Cambridge (up to 30km), London (up to 30km)
Experience
- MTC Consultancy LimitedFounder & Managing Partner - Strategic Management Consulting FirmCONSULTING AND AUDITSJanuary 2014 - Today (12 years and 7 months)Avenue E East, Walton, England, United Kingdom• Led strategic governance and compliance initiatives, ensuring adherence to regulatory standards.• Developed and executed corporate services, fostering collaborations with strategic partners to explore new business opportunities.• Managed client engagements, delivered strategic insights, and provided high-level advisory services.• Implemented fitness-for-purpose solutions for business and research projects, facilitating knowledge transfer to teams.• Represented the company at various business and public events, including business Breakfast/Dinner with the Lord Mayor of City of London.• Spearheaded early-stage investment efforts, to secure funding for a technology start-up specialising in AI-powered SaaS.Selected Accomplishments:• Created a corporate strategy for market expansion and diversification.• Conducted company evaluations resulting in additional brand presence in new market locations.• Develop and execute collaborations with strategic partners, establishing a network of key stakeholders.• Consult and cooperate with executive clients and employees on challenging initiatives, ensuring compliance with legislation and accreditations.• Analyse operations, identify areas for improvement, and drive new customer acquisitions.• Prepare strategic plans, business plans, and financial plans aligned with organisational goals.• Transformed a marketing research agency into a business management consulting firm through successful pivoting and strategic initiatives and have since pivoted the business to remote work model.• Developed, implemented business corporate services, identifying operational performance measures.• Lead fundraising initiatives (VC's and Grants) for a tech start-up, to secure early-stage investment.• implemented a cloud-based workspace system to support remote work during COVID-19• Provided guidance on regulatory requirements such as GDPR, DEI, and COVID-19 policies.
- Marketing Research SolutionsChief Executive Officer and Chairman of the BoardCONSULTING AND AUDITSJanuary 2001 - January 2013 (12 years)South-East, Botswana•Started as an associate in 1998, the business transformed in 2001, appointed to CEO. Prior, consulted from client locations e.g. PWC and others.• Design, implement effective strategies for information retrieval & research methodologies.• Oversaw internal & external project teams, leading the business and research processes from inception to execution.• Conducted qualitative and quantitative analysis to inform strategic decisions.• Maintained productive relationships with suppliers and key stakeholders.• Ensure the integrity, quality, accuracy of research results, addressing validity, replication, reliability.• Develop smart key performance areas for project management across diverse sectors.• Establish, evaluate research objectives, leveraging research intelligence for clients/reporting.Selected Accomplishments:• Founded the research consulting firm, delivered consulting engagements for marketing research and business insights, including feasibility studies, market assessments and strategy formulation.• Developed and executed business plans and performance metrics across diverse sectors,• Diversified into multiple business units, leading to serial entrepreneurship, serving as the chairman of a successful holding company, grew it from one to 30 full-time employees and 200 part-timers.• Founded and established the first full-service market research consultancy in Botswana.• Demonstrated exceptional decision-making abilities, actively incorporating project team recommendations to formulate successful strategies.• Successfully acquired 80% of accounts from global, international, and local brands.• Maintained a leading market position through innovative decision-making and team leadership.• Raised USD40K within six months for a charity organization, developed an effective marketing tool.• Pioneered a successful youth CSR initiative in the international travel business, addressing market needs and turning it into a successful venture.
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Education
- Executive Master of Business Administration (EMBA) DegreeQuantic School of Business and Technology2023Skills Acquired: Degree Completed with a Pass. This double major in Strategy and Strategic Leadership, equipped me with advanced competencies in strategic planning, corporate leadership, and analytical decision-making, acquiring the ability to formulate and execute effective business strategies, leveraging innovative frameworks and applying game theory principles to navigate complex competitive landscapes. Gained proficiency in corporate-level strategy development, including mergers and acquisitions, vertical integration, and strategic alliances to sustain competitive advantages. With a focus on financial acumen, it deepen my expertise in company valuation, capital budgeting, portfolio management, and financial risk assessment using derivatives. Additionally, I sharpened my statistical and analytical abilities, applying advanced data analysis techniques for informed decision-making. The leadership development core focus, enhanced my skills in strategic decision-making, change management, and organisational leadership. Emphasis is placed on fostering resilience, managing cross-functional teams, and navigating crises with confidence. My communication competencies were strengthened through persuasive writing, impactful storytelling, and negotiation techniques. Whilst the legal frameworks governing business operations, equipped me with a comprehensive understanding of English business law, including corporate governance, employment law, and intellectual property protection.
- Doctorate Business Research Methods Certificate 1Heriot-Watt University (Scotland, UK)2019UK Level 8 Certificate (DBR1) - Business Research Methods. Included Research Design Approaches, Formulation of Research Proposal, and Research Strategy. Completed Level 8 Certificate with a Pass.