About Clayton
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Experience
- PraeterCEOCONSULTING AND AUDITSSeptember 2018 - Today (7 years and 9 months)With over seven years of consulting experience, I work with organisations ranging from emerging ventures to multinational enterprises to deliver strategic growth, commercial innovation, and business restructuring. My approach blends board-level strategic insight with pragmatic execution, helping clients unlock new market opportunities, strengthen operational efficiency, and achieve measurable commercial outcomes.My experience spans several industries, including construction materials, the sports sector, hydrogen and clean energy, and digital asset tokenisation. I have a proven record of designing scalable business models, negotiating complex partnerships, and guiding senior leadership through transformational change.Projects, Tasks, Responsibilities & Deliverables• Led commercial restructuring and growth programmes for organisations across Europe and the US.• Designed and implemented new business models driving measurable increases in revenue and profitability.• Advised boards and executive teams on strategic transformation, innovation, and market positioning.• Developed and negotiated licensing and partnership agreements with major global sports properties including UFC and IMG.• Delivered commercial turnaround and operational efficiency initiatives in the construction materials sector.• Supported hydrogen and clean energy ventures through market strategy, investment readiness, and ecosystem development.• Created tokenisation frameworks and digital asset models enabling alternative financing and value creation.• Produced strategic business plans, investor materials, and financial models to support funding and scale-up.
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