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Daniel SpencerDS

Daniel Spencer

Brand Strategy | Brand Builder

£400/day
Norwich, GB
3-7 years

Average response time: 1 hour

About Daniel

Hello, I'm Daniel, and I'm a creative brand strategist.

All the big brands have a position in our minds. With Apple, it's 'think different'; with Volvo, it's 'safety,' and with Coke, it's 'happiness.' These positions drive clear and consistent messaging across their copy, campaigns, and culture. It builds loyal customers. You can be brand to take advantage of this.
I help businesses, no matter where they are in their journey, find their emotional space in their audience's minds and strengthen this position through clear messaging and consistent content.
What word positions your space in the marketplace?

Customers love consistency, which is why I value working with founder-led brands to create a solid personality that brings together the team, the audience, and the strategy.
I have been getting paid to captivate people for over 20 years - I started off working in T.V. and have since moved across to work with companies to bring their brands to life through strategies, content, and copy.
I have a strong network of D.O.P.s, content creators, animators, biz-dev's, designers, writers, and web builders to call upon if projects require such. I have experience managing teams and projects, having formerly co-founded a production company.
I get excited by great ideas and am obsessed with understanding how we consume content.
To paraphrase everything above - I love bringing a brand to life!
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • BAKE
    Founder
    January 2022 - Today (4 years and 5 months)
    Bake is about building consistent foundations that last. A fragmented brand deters loyalty, so Bake discovers the personality and raw identity of the brand and then creates guidelines to communicate this with your team and your customers.
  • Curveball Media
    Strategic Director
    June 2012 - January 2022 (9 years and 7 months)
    We set up Curveball with the aim to make corporate films and animations more interesting. We were bored with the classic 'head and shoulders' shot of the CEO sat at their desk talking to the camera whilst we saw the occasional shot of office workers answering the phone. I feel we succeeded.
  • Fierce Bad Rabbit
    Owner
    May 2009 - July 2012 (3 years and 2 months)
    Norwich, CT, USA
    Clients include: The Virtual Sports Clinic; TeachPE; Return2Fitness; Anglia Mowers; Peter Field Golf; Next Step Beauty; The Website Design Centre; The Bhaji Man; Pelham & Talbot; Five Foot PR and Blue Riband Holidays.

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Education

  • Associate Degree in English
    De Montfort University
    Bachelor's degree, English Language

Skill set

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