David Lee

As part of the talented creative team at Moneybox, I play a key role in transforming how people save, invest, and manage their finances. Since joining, I've taken the lead on the brand's creative direction, ensuring our visual identity remains consistent, fresh, and impactful across all channels and touchpoints. My responsibilities include delivering high-quality brand campaigns, leveraging a deep understanding of marketing channels and customer insights, and using data-driven strategies to meet business goals. Collaboration is essential, and I work closely with Graphic and Motion Designers, UI/UX teams, Content Writers, Copywriters, Product Managers, and Developers to brainstorm, iterate, and innovate. Together, we create compelling content that truly resonates with our users and supports their financial journeys. I'm also proud to be part of the upcoming brand refresh, set to launch soon.

At one of the UK's largest charities supporting people affected by cancer, I contributed to a wide range of print and digital projects within a fast-paced creative studio. I developed and executed concepts for major fundraising campaigns that significantly surpassed targets, while also crafting distinctive visual identities for support-focused initiatives. A highlight of my time at Macmillan was creating a new illustration style that became central to the charity's rebrand, in collaboration with external agencies. I built strong relationships with stakeholders across the organization and worked closely with copywriters and account managers to ensure cohesive and effective communications.

As an independent creative, I partnered with agencies and in-house teams on a broad range of design projects, spanning branding, print, digital, and more. This period honed my adaptability and expanded my skillset across diverse client needs.