Skill set (14)
Emily in a few words
Having studied Maths at the University of Bath with a focus on Applied Statistics - numbers is what I love. I have a broad set of skills and experience:
- Statistical modelling using R software
- Financial analysis including Monthly Accounts, Cost attribution model creation,
account reconciliation and quarterly Group financial reporting
- Data migration experience, liaising with stakeholders business wide to form new
inventory infrastructure as part of a merchandise simplification project at a
multinational household and outdoor brand across AU/NZ and SG/HK.
- Customer segmentation and lookalike model testing using long term partner's
campaigns using Permutive for online advertising on one of the UK's biggest quality
newspapers
- Quarterly strategic analysis across all editorial verticals, with the aim to grow
audiences across the US and UK for said Newsbrand
- Traffic channel analysis to best understand most engaged usership to the
Independent.co.uk site and in turn retarget our most valuable users
- Created full suite of reporting needs for all commercial and brand marketing teams
bringing together over 10 data sources using visualisation software Domo
- Lead Data Analyst for successful NZ start up enabling the business to pivot focus to
the correct potential customers based on user LTV and industry along with A/B testing
of merchandising and marketing campaigns
- Creation of CAC/LTV/ROAS, Trade and Product reporting, with automation using open
source software Metabase, Airflow and AWS.
- Creation of customer segmentations via SQL querying
- Senior/C-suite stakeholder communication, presentation and management experience
over the last 4 years
Experience
- noissue.Data AnalystJanuary 2022 - Today (2 years and 11 months)London, UKnoissue is a global platform providing sustainable, customizable packaging for makers, brands, and businesses of all sizes and stages. Growing quickly, our team of 100+ is spread across six countries, and is made up of smart, curious people from all backgrounds. Every team member is empowered to do impactful work that directly supports our customers, partners, and the planet. I am focusing on how we as a business can best target our customer base using the data we have. From marketing to product launch strategy, I strive to better inform all teams around the world with invaluable insights that can give them the confidence to make positive change. I love uniting my passions for sustainability and data and cant wait to see what this role has in store for me! We are always looking for intelligent, collaborative, creative, and passionate individuals who want to have an impact in their role (and on the planet!) you can connect with us at jobs.noissue.co for open roles.
- The IndependentSenior Commercial Data AnalystOctober 2021 - December 2021 (2 months)
- The IndependentCommercial Data AnalystMarch 2020 - October 2021 (1 year and 7 months)London, UK
Recommendations
Education
- Bachelor's degree, Mathematical SciencesUniversity of BathBachelor's degree, Mathematical Sciences
- GCSEsBalcarras SchoolGCSEs
- A Levels, Mathematics, Further Mathematics and PhysicsBalcarras SixthformA Levels, Mathematics, Further Mathematics and Physics