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Feby N.FN

Feby N.

Category Strategy & Shopper Insight Consultant

£550/day
London, GB
15+ years

Average response time: 1 hour

About Feby

A senior Category Strategy and Shopper Insight consultant with 16+ years’ experience helping FMCG and Beauty & Personal Care brands turn consumer and shopper insight into clear category growth strategies, retail execution, and commercial results.
  • English

    Native or bilingual

  • Indonesian

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • May Insight Solutions
    Category Strategy & Insight Consultant
    August 2025 - Today (10 months)
    London, UK
    Providing senior-level category strategy and shopper insight support for FMCG and Beauty & Personal Care clients. Scope includes category growth strategy, shopper-led selling stories, retail performance analysis, range reviews, and commercial insight development. Trusted partner on pitches, client-facing strategy frameworks, and mentoring junior consultants.
  • Elida Beauty
    Category Strategy & Shopper Insight Lead
    July 2022 - June 2025 (2 years and 11 months)
    London, UK
    Led category strategy and shopper insight across Hair Care, Body Fragrance and other categories. Delivered sustained revenue growth through retailer-facing category growth strategies, range reviews, and shopper-led selling stories. Partnered closely with UK & IE retailers (including Boots and grocery multiples), sales leadership, and cross-functional teams. Owned performance reporting, EPOS and panel data governance, and insight capability building.
  • Unilever
    Senior Category Manager
    September 2018 - July 2022 (3 years and 10 months)
    Leatherhead, England, United Kingdom
    Led category management and growth strategy for Beauty & Personal Care, including Hair Care and eCommerce. Acted as strategic advisor to major UK retailers on ranging, promotions, and category development. Drove shelf leadership, promotional optimisation, and shopper-led category plans across grocery, drugstore, and online channels. Managed and developed a team of category executives.

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Education

  • The Fundamentals of Digital Marketing
    The Fundamentals of Digital Marketing
  • Bachelor of Engineering
    Institut Teknologi Bandung
    2004
    Bachelor of Engineering

Skill set

Categories