Description

A senior Category Strategy and Shopper Insight consultant with 16+ years’ experience helping FMCG and Beauty & Personal Care brands turn consumer and shopper insight into clear category growth strategies, retail execution, and commercial results.

Industry field of expertise

Languages

English
Native or bilingual
Indonesian
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

May Insight Solutions
Category Strategy & Insight Consultant
August 2025 - Today (10 months)
London, UK
Providing senior-level category strategy and shopper insight support for FMCG and Beauty & Personal Care clients. Scope includes category growth strategy, shopper-led selling stories, retail performance analysis, range reviews, and commercial insight development. Trusted partner on pitches, client-facing strategy frameworks, and mentoring junior consultants.
Elida Beauty
Category Strategy & Shopper Insight Lead
July 2022 - June 2025 (2 years and 11 months)
London, UK
Led category strategy and shopper insight across Hair Care, Body Fragrance and other categories. Delivered sustained revenue growth through retailer-facing category growth strategies, range reviews, and shopper-led selling stories. Partnered closely with UK & IE retailers (including Boots and grocery multiples), sales leadership, and cross-functional teams. Owned performance reporting, EPOS and panel data governance, and insight capability building.
Unilever
Senior Category Manager
September 2018 - July 2022 (3 years and 10 months)
Leatherhead, England, United Kingdom
Led category management and growth strategy for Beauty & Personal Care, including Hair Care and eCommerce. Acted as strategic advisor to major UK retailers on ranging, promotions, and category development. Drove shelf leadership, promotional optimisation, and shopper-led category plans across grocery, drugstore, and online channels. Managed and developed a team of category executives.