About Fernanda
I am a passionate, pragmatic and strategic User Experience Researcher with a business- oriented mindset. I’m Mexican-Bolivian.. and a little bit British (I recently got my passport, it counts!).
I have over 8 years experience in the digital product and innovation space, working with small, medium, and large businesses in fast-paced, complex, and ambiguous environments. I have a particular interest in the health-tech industry.
I enjoy growing research practices and representing users in the product development process. I like understanding customers’ needs/challenges and ensuring research has a tangible impact on the end product or service.
Spanish
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Somo GlobalUX Research LeadSeptember 2022 - Today (3 years and 9 months)
- HealthilyUX Research and Analytics LeadJanuary 2022 - September 2022 (8 months)London, UK
- HealthilySenior User Experience Researcher (Senior Manager)May 2021 - January 2022 (8 months)London, UK
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Education
- Master's Degree, MSc Management of Information Systems and Digital InnovationThe London School of Economics and Political Science (LSE)2015Master's Degree, MSc Management of Information Systems and Digital Innovation
- Bachelor's Degree, Business Administration and Management, GeneralUniversity of Westminster2014Bachelor's Degree, Business Administration and Management, General