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Gaby TurnerGT

Gaby Turner

Content Strategist and UX Writer

£650/day
London, GB
15+ years

Average response time: 1 hour

About Gaby

I'm an experienced content strategist and UX writer. I set up Flux Content as a small consultancy to help organisations design and manage content better. I'm motivated by tricky challenges and knotty problems... maybe you have one you'd like my help with?

Through in-depth UX reviews, workshops, content audits and strategic recommendations, I empower teams to radically rethink their content. I've done this at UN Human Rights, Deloitte, Three UK, Ingenico, Alcatel-Lucent Enterprise, Harvard Business Publishing, and many more.

I’ve led the content side of many major digital redesign and replatforming projects: audits, migrations, taxonomies, content models and rewrites. I also specialise in navigating the complex problems of CMSs, DAMs and large organisations – tech, people,process and reshaping content itself.

And, after many years spent writing and editing for B2B and B2C, my writing experience goes broad and deep. Style guides, branding, subediting. Detailed UX journeys. Crafting pitches and strategic presentations. I love getting hands on. My previous clients would say I get things done, bring order to chaos, and connect the dots wherever I go.
  • English

    Native or bilingual

  • French

    Conversational

  • Spanish

    Conversational

Can work on-site
London (up to 50km)

Experience

  • CDP Worldwide
    Content Design Lead
    February 2024 - July 2024 (6 months)
    London, United Kingdom
    Audited all UX writing in CDP’s new SaaS platform in 6 weeks; compiled and resolved backlog of copy bug fixes (10,000 words)

    Set up content design discipline to support 3 squads with 4 product designers; hired perm Content Designer to replace me

    Managed initial setup, workflow definition and BAU localisation process into 4 languages using Phrase
  • Foolproof
    Senior UX Writer
    DIGITAL AND IT
    August 2021 - November 2023 (2 years and 3 months)
    London, United Kingdom
    Content Lead for major corporate migration projects and digital products.

    Conducted UX and content audits, creating detailed reports and presenting findings to clients.

    Dedicated to mentoring and training within projects and beyond.

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Education

  • BA
    University of Oxford
    2007

Skill set

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