About George
English
Native or bilingual
Experience
- VoviCreative StrategistPRESS AND MEDIAMay 2022 - Today (4 years and 1 month)London, UKHeading creative strategy output for digital & social channels at an award-winning digital creative agency, recently leading a brand & web design project for a top finance firm, winning an Awwwards Site of the Day.-Comprehensive brand strategy, seamlessly integrating positioning, communication plans, & activations-Conduct immersive client workshops to devise bespoke marketing plans, combining client vision & insights-Perform in-depth research & surveys to deliver audience analytics, segmentation & SEO for social campaigns-Employ these findings to inform & structure paid & organic content across various channels & media-Enhance Customer Experience through integrated strategy spanning digital ads, socials & web design-Monitor active campaign performances using advanced analytics tools to guide future brand activations- Brief & manage teams across departments allowing for simultaneous & dynamic multi-channel projects- Build client relationships, to drive an increase in new business & volume of work from existing clients- I transformed Vovi's video service into a key content offering & dependable revenue stream- Led new video process, from ideation, storyboarding, & script writing, to pitching & pre-production- Lead multiple projects simultaneously, managing my time effectively to meet tight deadlines
- TLC Marketing WorldwidePlanner at TLC Marketing WorldwidePRESS AND MEDIAJanuary 2021 - May 2022 (1 year and 4 months)London, UKStrategic Planner at a leading promotional marketing agency, pitching to C-suite executives at companies including MoneySupermarket & Coca Cola- Carry out in-depth Qualitative & Quantitative Research for both internal & external projects- Led survey creation & worked alongside the agency director to find relevant compelling insights- Led development of consumer insights & strategies in PPT decks used to guide campaign development- Developing Brand & channel strategies for marketing campaigns based on clients’ Tone of Voice- Create Insight Reports used by sales teams to best identify & obtain briefs from prospective clients- Contribute to & present at TLC’s global Thought Leadership webinars to 13 different markets.
- ANDRSONGrowth ConsultantTECHApril 2020 - July 2020 (3 months)Dublin, IrelandDeveloped growth strategies which have increased the number of users & heightened app engagement for Anderson, an Irish AI-based music start-upConducted Market Research to position various promotional activations- Developed new audience segmentation to better target user needs & improve the exisiting user journey- Boosted user experience with engaging interactive digital "Battle of the Bands" campaign- Used this content to run a simultaneous social ad campaign to further showcase artists & drive engagement
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Education
- Bachelor of ArtsTrinity College Dublin2018Bachelor of Arts - BA, Ancient & Medieval History
- Erasmus Year, HistoryCharles University in Prague2017Erasmus Year, History