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Giuliano A. CRO / Product Experimentation / Product StrategyGA

Giuliano A.

CRO / Product Experimentation / Product Strategy
7 projects
  • Suggested rate
    £900 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Giuliano's quote.
Location and workplace preferences
Location
Crawley, United Kingdom
Remote only
Primarily works remotely
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Freelancer code of conduct signed

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Verified email
Languages
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Skill set
Industry fields of expertise
Giuliano in a few words
Strategic leader specialized in leveraging data-driven insights to drive product innovation and optimisation. With extensive experience across multiple sectors, including media, travel, e-commerce, and financial technology.

Successfully led significant digital transformation initiatives, fostering cultures of continuous improvement and robust experimentation.

Areas of expertise encompass strategic product management, stakeholder engagement, and operational excellence.

Profound ability to spearhead large-scale projects, achieving remarkable financial impacts and fostering cross-functional team collaboration.


Strategic vision focused on enhancing product offerings, optimising user experiences, and significantly increasing revenue through innovative and agile methodologies.

Experience
  • Cdiscount
    Head of Optimisation e-commerce
    E-COMMERCE
    September 2022 - June 2023 (10 months)
    London, United Kingdom
    Strategic Product Leadership: Directed a dynamic team of approximately x professionals, overseeing the entire customer discovery process, product roadmap development, and prioritization. Successfully managed the P&L for a major lending product, driving strategic initiatives that aligned with overarching business objectives.

    Cross-Functional Team Leadership: Led five cross-functional teams through the entire product lifecycle—from conception to launch and subsequent iterations—ensuring seamless integration and execution of product strategies.

    Customer-Centric Innovation: Championed a customer-centric approach in identifying and resolving user problems, ensuring that all product decisions were backed by solid data and aligned with customer needs. This focus was pivotal in maintaining product relevance and user satisfaction.

    Performance Metrics and Growth: Defined and tracked product-specific OKRs and metrics, ensuring they were tightly aligned with the business goals. My leadership in setting a culture of rigorous experimentation and measurement led to achieving a significant x% growth in e-commerce revenues.

    Culture of Experimentation: Established and promoted a strong culture of experimentation within the product team, fostering an environment where innovative ideas were encouraged, tested, and refined based on empirical data. This approach not only enhanced product offerings but also invigorated the team with a forward-thinking mindset.
  • Accor
    Head of Product Experimentation
    HOSPITALITY
    May 2020 - Today (4 years and 12 months)
    Paris, France
    Strategic Initiatives and Impact: Directed a robust experimentation framework across key travel markets, leading over x high-impact product tests per quarter which contributed to an optimization of $xM in revenue. Successfully implemented an agile ideation strategy, enhancing idea generation from employees by over x%, and achieving historical cost savings of €x million.

    Project Leadership: Spearheaded the Visa Cobrand project across France, Germany, and the UAE, integrating cutting-edge fintech solutions to enhance product offerings and customer satisfaction in key international markets.

    Stakeholder Engagement and Collaboration: Cultivated and maintained strong relationships with over x critical stakeholders, fostering an environment of collaborative innovation and strategic alignment. My leadership facilitated deep understanding and actionable insights among senior leadership, significantly enhancing decision-making processes and customer-centric outcomes.

    Operational Excellence: Championed a culture of continuous improvement and agile operations within the product team, driving forward initiatives that significantly outperformed historical benchmarks in terms of operational efficiency and idea implementation.
  • Manutan
    Head of Product Optimisation
    E-COMMERCE
    September 2017 - September 2019 (1 year and 12 months)
    Cité de Londres, United Kingdom
    Strategic Leadership and Transformation: Revitalizing e-commerce strategies across multiple companies, achieving a remarkable x% growth in e-commerce revenues. Orchestrated the development and prioritization of roadmaps, significantly enhancing workflows to expedite the production of scientifically-driven solutions.

    Project Management and Innovation: Led multiple product development projects from conceptualization to delivery, consistently surpassing key performance milestones and commercial success criteria. My strategic oversight enabled the introduction of pioneering solutions, driving market competitiveness and innovation.

    Stakeholder Engagement and Strategic Partnerships: Established and nurtured strong collaborative relationships, aligning diverse stakeholder landscapes with the strategic vision of the companies. My leadership improved team capabilities and senior leadership's understanding of market dynamics and customer needs, facilitating more informed and effective decision-making.

    Insight and Influence: Provided pivotal product and market insights to stakeholders, effectively building a comprehensive understanding of the reasoning behind product activities and the overall product vision. This strategic communication secured essential support and understanding, enhancing agility in response to market changes.

    Operational Excellence and Agile Implementation: Championed agile and efficient operational improvements, enabling the swift implementation of impactful solutions. My approach not only optimized processes but also significantly boosted product quality and customer satisfaction across transitioning businesses.
Recommendations
Certifications
  • Scrum Master
    International Scrum Institute
    2014
    Scrum
  • Master Business Analyst
    Essec
    2009