Glega Minaidis

Defined and led operational strategy for a 450+ person organisation, aligning workforce, systems, and multi-million-pound cost base with business strategy and commercial goals, while creating the conditions for creative, strategy, and delivery teams to do their best work within a commercial discipline.

• • Led and developed a high-performing 10-person operations team, including succession planning and performance frameworks

• • Owned a £4.5M freelance budget and workforce cost KPIs in partnership with Commercial and HR teams

• • Oversaw hiring strategy and capacity planning for a 450+ workforce, aligning talent decisions with commercial forecasts

• • Maintained oversight of workforce planning, agency workflow, resource allocation and freelancer strategy while leading wider operational transformation.

• • Acted as Product Owner for operational systems, driving roadmap, adoption, and continuous improvement

• • Led organisation through IR35 transition, managing risk, governance, and compliance strategy

• • Partnered with senior stakeholders across Finance, HR, and Executive leadership to drive operational alignment

Led workforce strategy and operational planning for a 100+ creative department, aligning resource allocation with commercial performance and client demand.

• • Led mid-to-long-term workforce planning aligned with budgets and client forecasts

• • Managed resource mix across permanent, freelance, and outsourced teams to optimise cost and delivery

• • Collaborated with Finance leadership to control and forecast freelancer expenditure

• • Improved cross-market collaboration between London, Poland, and Bulgaria, increasing efficiency and delivery capability

• • Reduced freelancer spend by 25% through improved planning and offshore utilisation