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Grace Mitchell

Expert Copywriter & SEO Specialist

Works remotely from Manchester

  • 53.471419
  • -2.244834
  • Suggested rate €284 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Grace's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Grace's quote.

Location and workplace preferences

Manchester, England, United Kingdom
Remote only
Primarily works remotely


Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Entertainment & Leisure
  • Energy & Utilities
  • Fashion & Cosmetics
  • Health & Wellness
  • Hospitality
+21 other
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 other


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • English

    Native or bilingual


Skills (11)

Grace in a few words

A qualified journalist with over seven years of copywriting experience tucked under my belt, I pride myself on my ability to create written content that informs, educates and captivates. I specialise in both long and short form copy and in addition to my natural written flair, I am also an SEO expert with a wealth of valuable experience to offer.

In terms of my work experience, most recently I worked with New Look as a Freelance Product Copywriter. Previous to this, I worked with JD Sports as a Freelance Creative Copywriter, focusing predominantly on short, snappy campaign copy, as well as working on a detailed TOV document for a British heritage brand. I have also worked with Plum Guide, creating detailed listings for some of the most luxurious and unique property rentals in the world, and Liberty of London, as a Product Copywriter for a plethora of luxury branded products.

Before venturing into the world of freelancing, I worked at N Brown for four and a half years as an SEO Content Executive/Creative Copywriter. My role at N Brown was incredibly varied. From detailed SEO blog posts and campaign copy, to landing page copy and organic social copy, I did just about everything - and all for a spectrum of different brands (Jacamo, Simply Be, Home Essentials, JD Williams & more.)


Love Energy Savings

Freelance Copywriter  - As a freelancer

September 2021 - December 2022 (1 year and 3 months)

JD Sports Fashion plc

Freelance Copywriter  - As a freelancer

November 2022 - November 2022


Freelance Copywriter  - As a freelancer

October 2022 - November 2022 (1 month)


Freelance Copywriter  - As a freelancer

September 2022 - October 2022 (1 month)

Plum Guide

Freelance Writer  - As a freelancer

May 2022 - September 2022 (4 months)


Freelance Copywriter  - As a freelancer

February 2022 - May 2022 (3 months)

N Brown Group

Creative Copywriter/SEO Content Writer

Manchester, UK

November 2017 - April 2022 (4 years and 5 months)

I create evocative copy that entices customers for brands such as JD Williams, Ambrose Wilson, Jacamo, Simply Be and Home Essentials. Some of my everyday tasks & responsibilities include (but are not limited to) the following:
• Writing informative and engaging blog posts discussing seasonal and timeless fashion trends, beauty, health & fitness, lifestyle and more (see 'Media' to view JD Williams blog)
• Creating engaging product window banner copy
• Creating exciting and informative landing page copy for a range of style trends and new arrivals
• Creating informative and engaging product copy for a range of different product types including fashion and footwear, beauty, childrenswear, toys, electricals, homeware and more
• Researching trends and planning future blog posts
• Practicing SEO and ensuring that content is as impactful and powerful as possible
• Performing in-depth keyword research using tools such as SEMRush, Ahrefs, Ubersuggest & more

Printerbase Ltd

Content Executive

Manchester, UK

March 2016 - November 2017 (1 year and 8 months)

• Managing ongoing partnerships external brands and manufacturers, sharing information regarding promotions and customer offers/incentives
• Working alongside the web development and design teams to produce engaging content including blogs, articles, videos, imagery and web copy
• Ensuring that all content produced matches the desired tone of each individual manufacturer
• Maintaining website content and regularly updating to ensure that everything is accurate and current
• Producing organic news and blog posts for the company website, using SEO to enhance readership and engagement with potential customers/partners
• Managing social media platforms including Facebook and Twitter, sharing regular posts and tweets to increase engagement with friends and followers
• Producing professional email marketing campaigns (often using A/B testing) to promote sales, incentives, competitions and much more
• Tracking the performance of email campaigns and social media engagements.
• Establishing new, exciting marketing strategies that will ultimately increase profit and company development

Manchester City Football Club

Sales, Service & Operations

Manchester, UK

September 2014 - March 2016 (1 year and 6 months)

• Create FAQ's for MCFC website - It was my responsibility to monitor the frequency of queries and complaints submitted by supporters, using my initiative to then go on to create email templates and FAQ's to help improve service and answer supporter's questions more quickly
• Liaise with senior staff and other departments – it was my task to communicate effectively with senior staff and those in other departments
• Sales - I regularly promoted new packages and experiences at the club to existing clients over the phone. My department worked very closely with Hospitality and Marketing, communicating regularly and helping one another to achieve the best possible outcome
• Account Management – It was essential that I maintained a strong relationship with the supporters that I dealt with, and initiated regular communication with these customers to maintain this rapport. Organisational skills and strong communication were imperative, particularly in this part of my role