Huan Tang

I sell ideas for a living. Sometimes they even work.

I’m a strategist with over ten years of figuring out what people want, why they don’t say it, and how brands should respond without sounding desperate. I’ve worked across EMEA, North America, and APAC—big networks, small agencies, and everything in between. TVCs, OOH, social, digital, retail—I’ve touched all the shiny stuff. I use market logic, human behavior, and a bit of stubbornness to build strategies that actually work. Clients usually get more than they asked for, sometimes even what they needed.

I also started a specialty coffee shop in London. New country, new industry, no clue—but it worked. Built the brand, grew the community, doubled sales, exited with profit. No one got hurt. Learned a lot.

Yes, I’ve worked in China, the U.S., and the UK. And yes, I know the differences. I can give you the templated answer if you want—but the truth is, I’ve got stories. Real ones. That’s what still matters, even in an AI-shaped world.

In short: I make brands less boring. And more bought.