My design process is based around understanding the problem which needs to be solved and then finding the an elegant solution which ticks all the right boxes. Every design decision around colour, shape and style has a purpose which is driven by the brief. A full brand redesign will include colour palette, typeface, logo design and supporting patterns or illustrations. How and where to use all of these elements is explained in a set of brand guidelines- a vital document in keeping the brand consistent over various media types and a useful reference point when making branding decisions in the future.
My experience to date has been working on small scale projects with which I can provide a one to one service ensuring that nothing is lost in translation.