Jake Bacon

• As the pioneering CPO at a rapidly scaling company, I formulated an all-encompassing product management and digital strategy, leveraging Agile methodologies and data-driven insights. Spearheaded the successful launch of innovative parking technology solutions built on Google Cloud, boosting parking revenue by 15% and enhancing customer satisfaction by 20%. Demonstrated versatility as interim CTO, providing technical leadership to a

50-member engineering team during a crucial transition, and reduced software development cycle times by 30% through fostering a culture of innovation and continuous improvement.

• Spearheaded the launch of a cutting-edge parking management cloud platform and a suite of products, leveraging AI, ML, and Agile methodologies in alignment with Google Cloud's innovative focus. Served 1M+ users, managing 2.4M daily data transactions across 1,200 European sites, optimising operations, payments, and data insights to drive client revenue growth and enhance product efficiency.

• Secured £500K in Google funding and discounts for innovative R&D, employing advanced AI/ML techniques to swiftly develop and deliver a Cloud-based MVP, offering personalised client recommendations and demonstrating exceptional product management skills within a 3-month timeframe.

• Achieved £1.6M revenue growth within 6 months by capturing new business opportunities and launching Google Cloud-aligned reporting & analytics product lines based on enriched data sets. Collaborated cross-functionally to harness advanced AI and ML technologies, including TensorFlow and NLP, delivering valuable customer insights and optimising parking site utilisation by 20%.

• Effectively executed a large-scale migration within 14 months, consolidating Azure and AWS into a single GCP for a complex project encompassing 200+ cloud functions and 132+ terabytes of data. Demonstrated leadership by guiding cross-functional teams and utilising advanced cloud management tools, generating 20% net monthly savings by streamlining architecture and minimising digital operating costs in cloud utilisation and data storage—aligning with Google Cloud's efficiency objectives.

• Implemented comprehensive user research and interviews through surveys, focus groups, and usability testing to uncover consumer needs and industry trends, embodying Google Cloud's customer-centric approach. Partnered with UX/UI designers and product managers to integrate quantitative and qualitative data for refined segmentation and targeted personas. Harnessed these insights within 3 months to boost adoption and engagement metrics by 15% for previously underutilised features, showcasing a commitment to continuous improvement.

• Secured £3.5M funding to rapidly expand the digital department from 30 to 70 engineers, designers, and product managers within 10 months, demonstrating strategic alignment with the GroupNexus growth objectives. Developed a comprehensive annual budget and growth plan, engaged stakeholders, and utilised performance management tools to mentor and develop talent. Fostered a culture of innovation and growth, driving a 30% productivity increase and expediting product launches to stay ahead in the competitive cloud landscape.

• Pioneered a digital product management framework within 4 months, integrating Agile methodologies and data-driven decision-making in line with our strategic focus. Directed cross-functional teams and stakeholders to achieve a 40% increase in growth and innovation, optimise product strategy and execution, and pinpoint new focus areas for continuous advancement.

• Established a product and user-centric culture by building a digital department, embracing Agile methodologies, user research, and data-driven decision-making, aligning with the GroupNexus core values. Designed the department structure with dedicated product management, design, engineering, and user experience teams, forging strong collaboration with executive leadership for seamless integration. Notably, it accelerated the 12-month roadmap by 50%, showcasing agility and commitment to efficient execution.

• Founded a mentorship and coaching consultancy dedicated to nurturing product management talent, emphasising product strategy, roadmapping, and data-driven decision-making. Successfully coached 20+ professionals—including experienced PMs pursuing career growth and those transitioning into the field—boasting a 100% success rate. Employed a mix of workshops, one-on-one sessions, and online resources to provide impactful coaching and support, demonstrating a commitment to continuous learning and professional development.

• Following a successful track record of pitching innovative ideas as a permanent employee, I was recruited to rejoin Adidas as a Lead Product Manager for the UX Foundations & Design Systems team. Demonstrating expertise in re-architecting design systems and bolstering global digital design initiatives across Adidas and Reebok brands for e-commerce, mobile apps, and digital retail channels. Led high-impact projects and cross-functional teams, contributing significantly to the company's e-commerce growth over 4 years from 1B to 4B, showcasing adaptability and leadership skills that align with Adidas's ambitious goals.

• Designed and launched a unique, scalable internal tool (Theming) for Beyonce's Ivy Park campaign, attaining 100% global product sell-through in just 10 minutes and fostering ongoing collaborations with prestigious clients such as Pharrell, Prada, and Gucci. Exhibited comprehensive project management expertise, emphasising user research, testing, and data-driven experimentation to champion consumer needs and deliver outstanding customer experiences, aligning with Adidas's commitment to excellence and user satisfaction.

• Directed the development and launch of PEXD, an innovative internal tool for component creation and content testing, securing executive buy-in by generating £3.8M in savings through workflow optimisation and digital asset rework reduction. Showcased the project's impact to over 500 colleagues, underlining its role in boosting efficiency, collaboration, and organisational success, reflecting Adidas's emphasis on innovation and streamlined operations.

• Steered the end-to-end development and launch of the Digital Guidelines Platform (DGP), achieving a 15% (£1.9M) user productivity improvement and ensuring consistent design, development, and operations of Adidas and Reebok digital products across web, app, and in-store digital retail experiences. Demonstrated strong leadership and strategic alignment with Adidas's commitment to innovation, efficiency, and seamless user experiences.