About James
Freelance senior copywriter with over 10 years experience working across mulitple sectors.
A communications specialist with strong conceptual, article and direct marketing writing skills. I'm passionate about meeting the client’s needs and delivering their desired message with crisp, inventive copy. Equally confident working across digital and offline content.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Novo NordiskLead Copywriter & Content StrategistApril 2025 - Today (1 year and 2 months)Lead writer and creative consultant for Novo Nordisk's diabetes education platform.• Developed brand messaging and SEO-led content strategy for patient engagement• Directed editorial tone, creative themes and content hierarchy across the platform• Collaborated with medical and marketing teams to balance clarity and compliance
- eMedSenior Copywriter & StrategistMarch 2024 - February 2025 (11 months)Directed all messaging and creative development for eMed's digital health and weight loss services• Created brand voice and UX copy across digital channels• Led content and campaign strategy in collaboration with product and design teams
- EquinixSenior Content DesignerMay 2023 - March 2024 (10 months)Content lead on a global intranet redesign for the world's largest data centre provider.• Audited and redesigned internal content for clarity, structure and usability• Developed scalable content principles in collaboration with global UX teams
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Education
- Bachelor of ArtsUniversity of Westminster2010Bachelor of Arts (BA), English Literature