Description

I help organisations get more from their digital channels - whether that's a website relaunch, a LinkedIn growth strategy, a martech implementation, or a broader look at what the whole digital mix is actually delivering.

I've spent 15+ years in senior B2B digital marketing roles, working across global consultancies, professional membership bodies and regulated sectors. I'm used to complex, multi-stakeholder environments, managing agencies and vendors, and reporting to senior leadership who want results.

Recent projects include a global website rebuild across 61 countries (+25% traffic uplift), growing a LinkedIn company page from 90K to over 1M followers, and leading the procurement and rollout of an enterprise AI platform for marketing.

Available for project-based work and interim engagements, I'm comfortable picking up quickly and working independently from day one.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 30km)

Turner & Townsend
Global Digital Marketing Lead (Associate Director)
February 2019 - March 2026 (7 years and 1 month)
Responsibilities
Defined and drove global digital marketing strategy across web, social and paid media, email and apps, aligned to business development and growth objectives.
Scoped, planned and delivered the website roadmap including SEO and GEO, localisation and user journey optimisation, while procuring and implementing martech platforms, including generative AI, and managing the agency roster and digital marketing budget.
Built, led and developed a high-performing digital marketing team, establishing KPIs and reporting frameworks to track performance across channels.
Key achievements
Planned and delivered a new global company website and content platform, driving a 25% uplift in traffic and user engagement.
Developed and executed the global social media strategy, scaling Turner & Townsend's LinkedIn following from 90K to 1 M+ and consistently outperforming paid and organic benchmarks.
Procured and rolled out enterprise martech and generative AI platforms, with an AI pilot delivering a 30% uplift in content performance.
Delivered data-driven growth through advanced analytics, attribution modelling and performance tracking, improving pipeline and ROI across digital channels.
Managed digital budgets across multiple workstreams, achieving cost savings through vendor negotiations and operational efficiencies.
LinkedIn Marketing SEO Content marketing Google Analytics Strategic planning
ICAEW
Digital Media Manager
October 2014 - February 2019 (4 years and 4 months)
Responsibilities
Led the Digital Media team, advancing capabilities across organic and paid search, social media, analytics and data visualisation, and a virtual events programme spanning webinars, live streaming and virtual conferences.
Developed and implemented content, search, video and wider digital marketing strategies to grow reach and engagement across channels.
Managed vendor relationships, procurement and budgets across digital delivery and martech.
Key achievements
Built and scaled a virtual events programme spanning webinars, live streaming and virtual conferences, delivering a 40% uplift in attendee engagement.
Led a digital channel rebrand across web, social and digital media platforms, collaborating with senior stakeholders, design teams and agencies to deliver a consistent brand experience.
Grew ICAEW's YouTube channel by 400% through a structured content strategy, developing formats including animation and infographics to support a major digital transformation programme.
The Law Society,
Web Editor and Digital Producer
May 2008 - October 2014 (6 years and 5 months)
Managed the Law Society's web presence and digital publishing workflows, and led a studio relaunch that scaled video production capacity for a major UK professional membership organisation.