Description

I help SMEs and growing businesses turn messy, fragmented data into reliable Power BI reporting and practical data platforms.

I specialise in end-to-end BI and data projects: integrating data from multiple systems, building clean SQL/Fabric reporting models, automating manual reporting processes, and delivering dashboards that give leadership teams a clear view of performance.

Typical projects include executive reporting packs, sales and marketing dashboards, customer churn and revenue analysis, operational performance reporting, finance reporting, CRM reporting, and data migration.

I bring nearly 20 years’ experience across data engineering, BI, analytics and senior data leadership, including seven years as Head of Data for a large B2B services group. I’m comfortable working directly with founders, MDs, finance teams and operational leaders to translate business problems into practical data solutions.

My focus is on useful, reliable delivery: replacing spreadsheet-heavy reporting, improving confidence in business numbers, and giving teams dashboards they can actually use to run the business.

Projects I can help with :-

Power BI reporting suites and executive dashboards
Microsoft Fabric / SQL / Azure data platforms
Data warehouse and reporting model design
Reporting automation and spreadsheet replacement
CRM and sales pipeline reporting
Customer churn, revenue, GP and operational KPI reporting
Data migration and system consolidation
Zoho CRM, HubSpot and operational systems reporting

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Manchester (up to 50km), London (up to 50km), Liverpool (up to 50km), Leeds (up to 50km), Birmingham (up to 50km)

Unified Data Solutions
Director
June 2021 - Today (5 years and 2 months)
I run Unified Data Solutions Ltd (t/a Flow), a practical data consultancy helping SMEs and growing businesses get control of messy data, manual reporting and fragmented systems.

I design and deliver end-to-end reporting and data platform solutions using Microsoft Fabric, Power BI, SQL Server, Azure Data Factory and cloud-based data pipelines. My work typically includes integrating data from multiple systems, building clean reporting models and creating Power BI dashboards that give business leaders a clear, trusted view of performance.

I have delivered projects across healthcare, MSPs, clinics, subscription businesses, private equity-backed companies and other operationally complex SMEs. Typical projects include executive reporting packs, sales and marketing dashboards, customer churn analysis, revenue and gross profit reporting, finance reporting, operational performance reporting, CRM reporting and data migration.

I also support clients with CRM and business systems work, particularly around Zoho CRM and HubSpot, including system design, data migration, process improvement and reporting.

My goal is to help clients move away from spreadsheet-heavy, manual reporting towards reliable, automated dashboards and data platforms that save time, improve decision-making and give teams confidence in their numbers.
Microsoft Power BI Microsoft Fabric SQL Server Microsoft Azure Zoho CRM
FAB Solutions - The contact centre specialists
Associate Director - Business Intelligence
CONSULTING AND AUDITS
November 2021 - November 2022 (1 year)
Manchester, UK
Supported a small contact centre consultancy with various data analysis & reporting build out projects.
Microsoft Power BI Data analysis
The Modular Analytics Company
Technical Associate
June 2021 - April 2022 (10 months)
As a contract Technical Associate for The Modular Analytics Company, I delivered data transformation, reporting automation and Power BI dashboard projects across healthcare, telecoms and retail/distribution clients.

My work included extracting and loading data from multiple third-party systems into central data platforms, designing SQL Server data warehouses, automating legacy reporting processes with SSIS, and building Power BI dashboards tailored to different levels of management.

Projects included automating monthly performance reporting for a large public sector organisation, replacing legacy operations reporting with a suite of management dashboards, and modernising spreadsheet-based reporting and forecasting across sales, purchasing and warehousing.

Across the role, I helped clients move away from manual reporting and fragmented data towards cleaner data pipelines, reliable reporting models and practical Power BI dashboards for day-to-day decision making.
Microsoft Power BI Data Engineer