Jonella Vidal

- Planning and implementing content strategies across the wob.com and ziffit.com domains in 7 regions

- Leading the SEO strategy across brands: Increasing organic visibility, clicks, and revenue on numerous key book genres, author, and series pages.

- Managing an external team of copywriters

- Co-writing Brand Tone of Voice documentation

- A key Product team member, executing onsite product management objectives

- Managing digital content across 5 websites, 2 blogs, and multiple micro websites

- Planning and producing content-rich, seasonal hub landing pages

- Copy-editing campaign emails and social posts

- Engaging with artists to update and expand artists' e-commerce stores

- Performing SEO tasks to increase rankings on SERPs

Creating product copy for customer facing product pages on the website, specialising in STEM and Educational Toys, Electronic Components, and Home Audio. Restructuring and modernising the website taxonomy to prioritise the ease of customer journeys. Inputting data and editing specifications across a range of products, in order to create filters within categories. Sourcing, editing, and uploading images and video content for each new product as well as updating the content on existing lines. Working with keywords and analytics to optimise SEO and make each product discoverable. Sharing optimal product knowledge with web traders and marketing teams to ensure the understanding and promotion of new and trending products. Interdepartmental range review planning with teams including buying and merchandising. Using product knowledge to write the descriptions for store tickets, highlighting a products' main features and benefits. Liaising with our merchandising team as well as suppliers based in the Far East, overcoming language and culture barriers while sourcing information and images relating to new and existing products. Responding to all feedback regarding product content across the website and store ticket descriptions within 24 hours, and fixing any issues in a timely and efficient manner.