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Joshua WebsterJW

Joshua Webster

Business and Strategy Manager

£395/day
London, GB
3-7 years

Average response time: 1 hour

About Joshua

Whether you're scaling a business, navigating a strategic pivot, or building commercial partnerships that actually last, I bring a rare combination of analytical rigour and genuine human connection to every engagement.

With a background spanning national account management at L'Oréal, clinic operations, academic research, and entrepreneurship, I've learned that the best strategy means nothing without the right relationships behind it.

I work closely with founders, directors, and leadership teams to turn commercial challenges into clear, executable plans focused on sustainable growth rather than short-term wins.

What makes me different? I hold medical qualifications (MBBS, MSc) alongside hands-on business experience across healthcare, aesthetics, retail, and education. This means I can credibly bridge clinical and commercial worlds through relatability, a genuine differentiator when working with health, wellness, or consumer brands.

I've delivered +9% YoY growth against a 3% market and built joint business planning frameworks adopted at national level. Most recently, I designed and launched the Gold Standard Training programme — a comprehensive upskilling initiative focused on patient experience and retail confidence that grew aesthetic partner retail sales by 31% and is now set for global roll-out across all L'Oréal zones. But beyond the numbers, I pride myself on being the kind of partner clients actually enjoy working with — thoughtful, straightforward, and genuinely invested in your success.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • L'Oréal Canada, Dermatologic Beauty Division
    National Account Manager
    FASHION AND COSMETICS
    May 2024 - April 2026 (1 year and 11 months)
    Canada
    Managed a national dual portfolio of premium dermatological skincare accounts, securing 18% of total national weight of business (WOB) in 2025 across multiple high-profile national group accounts, including a significant partner comprising 17 clinics. Delivered +9% year-on-year growth, outperforming a market growing at 3%, through focused account development, partnership-led planning, and strategic optimisation of product assortment with key opinion leaders, dermatologists, and plastic surgeons. Co-led a team of seven Account Executives and two Regional Trainers, providing strategic direction and considered guidance to navigate complex client and market challenges Partnered closely with the Director of Business Development to lead national strategic initiatives, including the development of a comprehensive Joint Business Planning (JBP) framework launching in Q1 2026, designed to align brand and partner objectives, improve mutual accountability, and support a projected 20% increase in partner productivity ahead of planned global rollout in 2026. Led the design and rollout of the "Gold Standard Training" programme, a comprehensive customer service and education-led initiative focused on patient experience and retail confidence, delivering a 31% increase in retail sales across participating clinics. Led contract development and negotiation in collaboration with the legal department, securing complex commercial agreements with strategic partners, maximising distribution channels and ensuring compliance. Directed customised in-clinic branded retail projects and championed cross-functional collaboration with Digital, Marketing, and Education teams to accelerate brand growth and partner engagement
    Commercial strategy Business development Negotiation Contract development
  • Monarch MD Medical Aesthetics Clinic & Cosmetic Club MD Clinic,
    Director of Operations & Patient Consultant
    HEALTH AND WELLNESS
    August 2021 - April 2024 (2 years and 8 months)
    Vancouver, BC, Canada
    Led the establishment and growth of a medical aesthetics clinic, achieving a robust 18% profit margin by year two through disciplined operational management, sustainable commercial practices, and development of an integrated online store that diversified revenue streams. Balanced operational leadership with direct patient consultation, maintaining a personalised and trust-led client experience while supporting clinic performance. Developed clinic processes, employee manuals, and quality assurance measures, transforming clinical standards into a scalable and efficient operating model. Introduced a specialised weight management and holistic health programme, supporting patient retention and strengthening clinic identity. Led collaborative marketing initiatives and influencer partnerships, expanding reach while maintaining credibility within the medical aesthetics space. Stepped into interim leadership during the Medical Director's absence, ensuring operational continuity and consistent team performance.
    Change Management Commercial strategy E-commerce Web development Process facilitation
  • Back2Health Chiropractic,
    Laser Therapy Technician
    HEALTH AND WELLNESS
    September 2020 - August 2021 (11 months)
    Vancouver, BC, Canada
    Collaborated closely with the chiropractor to assess patient conditions, skilfully obtaining clinical histories and administering laser therapy treatments using a Class IV laser machine. Led comprehensive marketing strategies, including Google Ads campaigns, while serving as Vice President in Business Networking International (BNI), driving the chapter's success to rank among the top 10 in Vancouver through strategic relationship building and commercial networking.
    SEO Strategic planning Commercial strategy

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Education

  • Master of Science (MSc.)
    University of British Columbia
    2024
    Master of Science (MSc.)
  • Bachelor of Medicine, Bachelor of Surgery (M.B.B.S)
    University of The West Indies
    2019
    Bachelor of Medicine, Bachelor of Surgery (M.B.B.S)

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