Description

I help SMB companies turn go-to-market into a predictable growth engine.

If you are struggling with:

-unclear ICP or messaging

-outbound that isn’t converting

-scattered channels with no real pipeline impact

-inefficient sales process

I can help with that.

What I do:

I design and implement GTM systems that generate pipeline:

-Outbound with Cold email/ LinkedIn/Cold call

-ICP definition and validation

-positioning and messaging that resonates in-market

-outbound systems that convert into meetings and revenue

-market entry strategy for Southern Europe, Brazil, and the US

What changes for you:

-clear focus on who to target and how (taking cultural nuances in consideration)

-consistent flow of qualified conversations

-faster traction in new markets

-less guessing, more execution

*Prices may vary depending on the project scope.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Fluent
Italian
Fluent
Portuguese
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Crecenda Growth
Founder -GTM strategist and Lead Generator
TECH
September 2025 - Today (10 months)
London, United Kingdom
I help B2B startups and scale-ups turn early traction into predictable growth by building clear, scalable go-to-market foundations.

I work across three engagement types: fractional leadership, consulting, and lead generation. Depending on the stage and need, I step in to lead the GTM function, design the strategy and operating model, and drive pipeline creation through focused outbound execution.

Growth often stalls not because of the product, but because the ICP is unclear, positioning is too broad, and execution lacks focus, resulting in inconsistent pipeline, founder-dependent sales, and slow scale.

My work typically covers ICP and positioning, GTM strategy and channel priorities, outbound systems, sales enablement, and revenue operations, including CRM, process, and performance.
Go-to-Market (GTM) Strategy Customer Relationship Management (CRM) Lead generation sales enablement Growth Strategy
LuxVanderbilt
Fractional Business Development manager
May 2025 - August 2025 (3 months)
London, UK
-Built and executed a go-to-marketstrategy for LATAM and Southern Europe, opening 3 new industries (Fitness, SaaS, Fashion).
-Created an outbound playbook (LinkedIn, cold email, calling) driving 15% lead-to-SQL conversion and a $332K in quarterly revenue.
-Recruited and onboarded a 5-person lead-gen team, ensuring fast ramp-up. -Co-developed go-to-market strategies to support US market entry and product launches for clients.
Go-to-Market (GTM) Strategy Sales Lead generation Marketing Strategy International Business Development
Preply
Sr. Key Account Manager
TECH
February 2022 - April 2025 (3 years and 2 months)
Barcelona, Spain
-Supported clients to deploy learning projects to bridge language gaps for strategic company objectives (cultural integration post-merge, market expansion, client relationship improvement, etc.)
-Managed and expanded a $1.5M+ portfolio across 60+ clients in Europe and the Americas — from SMBs to MMEs.
-Led end-to-end program management: onboarding, operations, L&D strategy, tutor assignment, invoicing, reporting, and strategic account planning.
-Spearheaded cross-functional collaboration with Sales, RevOps, Product, Data, and Customer Support to scale client success and operational excellence.
-Conducted performance analysis and developed enablement content (playbooks, presentations, knowledge center) to improve client experience and internal processes.
-Developed success plans and monitored progress through MBRs or QBRs.

Achievements:
-Retention 2022: 83%; Expansions: 110%
-Retention 2023: 85%; Expansions 92%
-Retention 2024: 89%; Expansions 125%
-Q1 2025: Retention: 80%; Expansions 101%
Customer Success Management Sales Key Account Management Learning and Development B2B SaaS