Description

With 12 years experience in owning, creating and delivering strategic and tactical Digital plans across multiple industries, at global level, I have a proven track record of spotting strategic opportunities and turning them into revenue-driven, growth-focused projects.

That translates into tons of hands-on, leading from the front eCommerce experience coupled with Digital Marketing, Website Development, UX, SEO, eCRM, CRO, and a deep expertise in customer acquisition and retention, affiliate programs, automation, personalisation, A/B testing, PPC, online trading, merchandising, and robust data analytics and reporting for informed decision-making.

I also have extensive experience in leading, managing, and coaching high-performing teams, adept P&L management, strategic product and stock management, and effective cross-functional stakeholder management to align diverse objectives and drive project success.

Since leaving Leyton in Nov/24 I have been keeping busy by studying (redid my Google Certifications, took some AI and data-related courses), consulting/freelancing and travelling.

Industry field of expertise

Languages

English
Native or bilingual
Portuguese
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

London (up to 20km)

Leyton
Head of Group Digital Marketing
CONSULTING AND AUDITS
February 2023 - November 2024 (1 year and 9 months)
London, United Kingdom
Spearheaded a Global Lead Generation strategy, achieving an average 3X YOY increase in qualified leads across multiple countries, contributing £9M in online revenue in the first year.
Managed a diverse Digital Marketing team of 10, overseeing WordPress websites and all digital efforts across 16 countries with a Martech budget exceeding £1M/year.
Developed and implemented a complex global Lead Nurture program using Adobe Marketo and successfully launched a new spin-off website in Spain under tight deadlines.
Pioneered testing and integration of B2B Lead Gen platforms (e.g., 6Sense, ZoomInfo) to optimize performance, providing strategic support and reporting to board-level stakeholders.
SEM Google Analytics Lead generation Web development Email marketing
Biogroup UK
Head of eCommerce (FTC)
HEALTH AND WELLNESS
September 2022 - February 2023 (5 months)
London, United Kingdom
Developed and executed a comprehensive eCommerce and Digital Media roadmap for Biogroup UK, instrumental for their investment bid, within a challenging short timeframe.
Led the end-to-end creation and launch of a new Shopify website, replacing an outdated platform, and conducted in-depth competitor analysis to identify strategic market gaps.
Optimised all Paid Media accounts for immediate performance uplift and designed a Digital Market Strategy aligned with business objectives, budgets, and timelines.
Strategic planning Web development SEM Shopify SEO
Eaglemoss
Head of eCommerce UK EU AU RU
RETAIL (LARGE RETAILERS)
September 2021 - September 2022 (1 year)
London, United Kingdom
Implemented a data-led decision-making framework and commercial focus, driving a 25% YOY revenue increase during peak periods and an exceptional 73% increase during quiet periods.
Managed a Digital Marketing team of 5 across multiple regions and oversaw relationships with key agencies (Web Development, Paid Media, SEO).
Developed and executed multi-country digital strategies, including web development planning, promotional calendars, eCRM flows, and meticulous inventory and stock management.
Google Analytics E-commerce digital marketing SEM Email marketing