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Karen M.KM

Karen M.

Merch Design, Graphic Design, Illustration

£250/day
Manchester, GB
15+ years

Average response time: 1 hour

About Karen

Merchandise Design • Lifestyle Products
I will translate your digital persona or your brand's aesthetics, vibe and personality into a cohesive, high-demand lifestyle collection. I can switch between illustrating intricate, street-wear-inspired apparel to heavy illustrative work, from graphic shapes combined with typography to curious characters inspired by other eras.

A journey through dozens of different worlds. Designing apparel for artists and gaming influencers meant shifting my creative DNA every single week. Whether I was working with a micro-influencer or a singers competition, I had to create products that fans are proud to own.

Digital & Graphic Design • Branding, Printed Assets and more
You can also request your logo design and I'll deliver the whole visual identity, after you choose from the mood boards I put together so we align the path you want to follow.

Your new branding will need logos in several sizes, orientations and acronyms, with type, 1st and 2nd fonts, colour palette, how to apply it, tagline and more. Can contain patterns, photo filters, iconography, badges, and several other details. I'd love to design the printed assets you might need to match the branding too.

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With over 12 years of experience as a Graphic & Digital Designer in São Paulo, Brazil, I transitioned to the merchandising field in England. For almost 3 years I've honed my skills by illustrating collections for influencers and brands. In 2023, I embarked on a journey of creating my own collections, translating my designs into a product line, but here you'll find the apparel designs I was proud to have designed in so many styles, techniques and variations, meaning Im a chameleon and can explore your idea guaranteeing pixel perfection and creative flair.
  • Portuguese

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Full Mistica
    Surface Designer
    RETAIL (SMALL BUSINESS)
    January 2023 - Today (3 years and 5 months)
    United Kingdom
    From Brazil based in England, working under her brand Full Mistica. A Graphic and Surface Pattern Designer creating mystical patterns to add a magical touch to people’s surroundings.

    After developing my own theme and style preferences, I started creating pattern collections to print on paper and fabric products. Art prints, tea towels, scarves, bandanas, astrological calendars and wrapping paper.

    I also offer pattern design services, you can license designs to print on your choice of surfaces, granting a personalised range and a truly special experience for your customers when exploring the shop floor, while designing your range as you wish.
    Illustration pattern design Adobe Illustrator textile design surface design
  • THG
    Product Designer Executive
    FASHION AND COSMETICS
    February 2021 - June 2023 (2 years and 4 months)
    Manchester, UK
    Mana, a dynamic consumer and lifestyle brand, specialised in creating unique merchandise collections for a diverse range of online influencers.

    Our department collaborated directly with top-tier gamers and lifestyle creators who boast a significant online presence, with follower counts spanning from 50k to an impressive 5 million across platforms like Twitch, Instagram, and YouTube.

    My role as a Product Designer was to bring these exclusive collections to life. I handled every step of the creative and production process: from initial illustration and product design—spanning apparel like t-shirts and hoodies to a wide variety of accessories such as water bottles and beach towels—to generating professional mockups.

    After designing and preparing the final assets, I created SKUs and uploaded the entire collection to our system, ensuring these unique designs are accurately printed and ready for fans.
    Product design Print graphic Illustration pattern design surface design
  • Players Uk
    Graphic Designer
    RESTAURANTS AND FOOD SERVICE
    November 2019 - March 2020 (4 months)
    Manchester, UK
    As the lead creative force for Players, a dynamic burger restaurant and fast-food chain in Manchester, I've taken full ownership of the brand's entire communication strategy.

    This comprehensive role involved translating the brand identity across every touchpoint, from the tangible—such as eye-catching backdrops, engaging murals, and thoughtful packaging—to the digital.

    I was responsible for the animated menu screens that enhance the in-store experience, as well as the complete redesign of the website and all social media channels, ensuring a cohesive and compelling presence both online and in person.

    My work was instrumental in shaping how the brand looks, feels, and interacts with its customers, building a strong visual identity from the ground up.
    branding Webdesign Graphic Design digital design Packaging

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Education

  • Post Graduation, Graphic Design
    FAAP
    2013
  • Fashion Design
    University of Fine Arts of Sao Paulo
    2011

Skill set

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