About Kirsty
English
Native or bilingual
Experience
- intellifloContent DesignerSOFTWARE PUBLISHINGMay 2019 - October 2025 (6 years and 5 months)London, United Kingdom1. Restructured 300+ help articles into clear, task‑based journeys, improving navigation, reducing duplication and strengthening user flow.2. Improved findability by analysing search data, enabling metadata, refining IA and reducing dead‑end searches across the help centre.3. Simplified complex workflows into plain‑English guidance, collaborating with SMEs and product teams to validate accuracy and clarity.4. Created reusable templates, content patterns and naming systems to improve consistency, reduce cognitive load and support scalable content.5. Led content QA and accessibility improvements, applying inclusive design principles and running continuous iteration cycles.6. Used analytics, behavioural signals and repeated support queries to refine content, identify user needs and guide editorial planning.7. Collaborated with SMEs, UX, product and support teams to align content with real user behaviour and organisational goals.
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Education
- English and DramaSt. Mary's University, Twickenham2004
Certifications
- Digital writing skillsTAP2022