Lars Nielsen

As a senior line manager, I build strong autonomous teams that deliver results by:

• Enhancing and promoting the company culture to minimize attrition and attract and cultivate talent

• Implementing communication processes and reporting that enhances productivity and forecasting

• Defining career progression and milestones for bonus schemes, work processes and social events - so it’s not all work

• Focusing on the most important resource a company has: Its people!

As a Commercial Director I focus on the overall growth of the company.

• Managing/working closely with all heads of departments to facilitate ideas to enhance client success, innovation and challenging the status quo to enable better processes and client delivery.

• Instigating ideas for organic and M&A expansion as well as strategic partnerships.

• Manage partnerships strategy and large events that feed the pipeline and generate positive company brand awareness.

• Building a bridge between marketing and sales, a holistic view to closing deals focusing on the client's strategic needs, incorporating the MEDDPICC methodology and using CRM software (HubSpot) for reporting and pipeline management.

• Productizing the company offerings making it easier to sell and understand the whole company value proposition.

• Participating in events and plan key account rapport building for upselling, and pitches with strategic and major clients.

• Include online tactics to enhance SEO, PR, Influencer marketing, PPC, paid social and content from white papers to blogs – all to enhance marketing traffic.