About Laura
Senior digital designer with experience in 360° creative campaigns across digital platforms including landing pages, email, organic and paid social, digital marketing and store screens plus UI design, style guides. branding (logo, iconography, typography) and video editing for global ecommerce brands.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Monsoon AccessorizeDigital DesignerMarch 2020 - September 2022 (2 years and 6 months)London, UKMonsoon - monsoon.co.uk• BAU site updates for UK, ROI and global websites, updating main landing pages including the homepage and other high traffic landing pages, including women, children, Black Friday and Christmas• Design creative for seasonal promos including end of season sales, Black Friday and reward events• Monitor landing page performance using hotjar in order to improve upon conversion and interaction in layouts and CTA positioning across desktop, tablet and mobile• Design newsletter emails, up to 6 sends per week for Monsoon, Monsoon Children and Bazaar• Create assets for automation emails, as and when needed• Create content for paid and organic social, across 2 accounts• Edit videos for paid social campaigns across Facebook, Instagram, YouTube & Pinterest• Work on ad-hoc UX/UI projects such as guest checkout, social proof, directories, size guides and low stock indicators• Have worked on a site replatform (July 2020), implemented an updated design style following a brand document (April 2021), contributed to the updated design for Monsoon Reward (May 2021), and the a rebrand project across the Monsoon site (August 2022)
- Digital-First RetailDigital DesignerAugust 2018 - March 2020 (1 year and 7 months)Marlow SL7, UKMaplin - www.maplin.co.uk• Research for and plan the CX using tools such as Google Analytics & HotJar• Analyse success of UI components across the website• Iterate on the design of the website UI and prepare for developers• Develop brand and website guidelines and style sheets• Use Fresh Relevance to implement recommended and related product carousels• Design, create rules for and implement personalised banners across the website• Monitor success of on-site personalisation (consistent uplift of up to 35% WoW)• Work with the buying and merchandising teams to promote product ranges• Design and implement seasonal exit popovers to maximise customer data capture• Plan, design and execute bi-weekly newsletter emails using ESP software• Full ownership of the CRM lifecycle• Lead and implemented original marketing campaigns including digital "trick or treating"• Design and implement automated emails including abandoned series and post-purchase• Set up and design targeted landing pages for new customer sign-ups• Design weekly banners and promotional content for the website and social media• Create targeted lead generation campaigns across social media• Run custom ads for various brands to expand product reach• Create video ads for promotions across Facebook & Instagram• Monitor social campaign success and liaise with external brand managers• Liaise with brand managers so live product and brand content is optimised https://www.maplin.co.uk/ http://bit.ly/fresh-relevance-case-study
- Digital-First RetailDesigner (Digital & Print)July 2017 - August 2018 (1 year and 1 month)High Wycombe, UKPraktica - www.praktica.com• Managed, designed & built email marketing campaigns• Lead social media marketing and developed a strong visual identity• Designed packaging for products such as 360º cameras & binoculars• Worked on a selection of sustainable packaging solutions for high volume products• Developed a range of evergreen marketing content• Designed and wrote copy for manuals & specifications• Contributed to the upkeep and presentation of two multi-channel brand websites• Had input in the design, content and merchandising on UK and international brand websites http://www.praktica.com/
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Education
- BA (Hons) Product Design, DesignUniversity of Lincoln2015BA (Hons) Product Design, Design