Description

Integrated marketing leader specialising in luxury, lifestyle and events marketing.

I help brands plan and deliver marketing campaigns that drive audience growth, engagement and revenue - from integrated brand campaigns and product launches to large-scale events and partnerships.

With 18+ years’ experience across media, luxury and lifestyle brands, I combine strategic marketing leadership with hands-on campaign delivery. I’ve led multi-channel campaigns across paid media, CRM, partnerships, social and experiential marketing, consistently delivering strong commercial results.

In my most recent role leading marketing for a global events portfolio, I drove 27% year-on-year revenue growth and 88% profit growth, launching flagship events internationally and scaling high-performing campaigns across London, Singapore and New York.

I work best with brands and teams that need experienced marketing leadership to plan, launch or scale campaigns quickly and effectively.

Typical projects I support clients with

Integrated marketing strategy and campaign planning
Event and experiential marketing
Brand and product launches
Audience acquisition and growth marketing
Partnerships and sponsorship strategy
Awards and commercial event launches
Marketing team leadership and project delivery

I’m particularly experienced in luxury, lifestyle, media and events-led brands, and enjoy working closely with commercial, editorial and product teams to deliver measurable impact.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Decanter
Deputy Head of Marketing
WINE AND SPIRITS
November 2021 - October 2025 (3 years and 11 months)
London, United Kingdom
● Led marketing strategy and execution for a global B2C events portfolio, owning delegate revenue, registrations, budget management and performance reporting across flagship and recurring in-person and virtual events
● Launched new flagship events in New York and Singapore while evolving and scaling the London programme, working closely with content, commercial and operations teams to drive brand alignment and strong commercial outcomes
● Drove ticket sales, sponsorship revenue and ROI through integrated campaigns spanning paid media, CRM, social, partnerships and content
● Owned portfolio-level planning, performance analysis and optimisation, proactively identifying underperformance and implementing corrective actions
● Managed and developed a marketing team, providing clear priorities, coaching and hands-on leadership
● Exceeded London ticket revenue forecasts for three consecutive years, delivering +14% (2023), +12% (2024) and +9% (2025) above target through performance marketing and pricing optimisation
● Grew total flagship event series revenue by 27% YoY, increasing from £836k (2024) to £1.07m (2025) across London, Singapore and New York through ticketing, stand sales and sponsorship
● Delivered 88% YoY profit growth, increasing total profit from £363.9k (2024) to £684.6k (2025), driven by the launch of a new Singapore event, scaling the London flagship, and expansion of high-value sponsorship partnerships for New York.
Events Marketing Content marketing Partnerships Social media
Future Publishing Ltd
Deputy Head of Marketing - Women's Lifestyle & Homes
PUBLISHING
June 2020 - November 2021 (1 year and 5 months)
● Led marketing for events and awards across the Women's Lifestyle & Homes portfolio, delivering revenue-driving virtual events, paid-entry awards and sponsorship-led campaigns
● 277% awards revenue growth in two years, scaling beauty awards from £58.5k to £221k through the launch of three new franchises (Hair, Clever Skincare and Beauty)
● £118.9k net-new revenue generated through the creation and commercialisation of a new Homes awards across 4 titles (Homes & Gardens, Livingetc, Wallpaper and Ideal Home) at low cost
● Built high-margin, repeatable awards models through end-to-end ownership of proposition development, pricing, sponsorship packaging and multi-channel marketing
TI Media (formerly IPC Media)
Senior Marketing Manager - Women's Lifestyle & Homes
PUBLISHING
July 2014 - June 2020 (5 years and 11 months)
London, UK
● Led integrated print, digital and event marketing campaigns across woman&home, Livingetc, Ideal Home, Homes & Gardens and GoodToKnow
● Delivered product-to-market campaigns and retail partnerships, including Livingetc x Made.com, Homes & Gardens Centenary Collection with Heal's, and Ideal Home range with Very
● Directed major awards programmes including woman&home Beauty Awards and Livingetc Style Awards and launched a youtube channel for GoodtoKnow
● Executed large-scale events such as Christmas Lunches, Amazing Women Awards and luxury experiential activations
● Collaborated with editorial, commercial and retail teams to define positioning, audiences and go-to-market strategy