Skill set
Industry fields of expertise
Leonardo in a few words
I am an art director in advertising with over 15 years of experience working with global brands such as Coca-Cola, Johnson & Johnson, Visa, and Toyota, among many others. I have collaborated with renowned agencies like DDB, WPP, and Publicis.
Throughout my career, I have learned the significance of conveying stories and emotions through visual elements. Designing effective campaigns necessitates a deep understanding of the audience's perceptions and the ability to create experiences that truly resonate with them.
As a freelancer now, I offer comprehensive creative services, drawing on the wealth of knowledge I’ve accumulated from my years with large agencies and global brands.
I focus on art direction, digital and print design, and I'm excited to help you develop a cohesive global identity with a unique aesthetic that reflects your vision across various media, including film, commercials, photography, logos, packaging, websites, print materials, social media, motion graphics, and 3D design.
Every project is unique. Let’s have a conversation!
Services Offered:
- Art Direction
- Styling and Mood Boarding
- Design
- Activation
- Brand Identity
- Social Media
- 3D Illustration
- 3D Motion Graphics
- Lettering
Brands I've Collaborated With:
- RAPP - UK
- ustwo
- Coca-Cola (Studio X)
- Sapient AG_Publicis
- Wunderman Thompson (WPP)
- Tribal Worldwide (DDB)
- Johnson & Johnson (Pharma and Cosmetics)
- Huawei (Tech)
- Logitech (Tech)
- Toyota (Automotive)
- Natura (Cosmetics)
- Leroy Merlin (Retail)
Experience
- RAPP-UK (Mercedes-Benz)CGI ArtistMarch 2023 - Today (2 years and 2 months)Mercedes-Benz marketing campaigns, specializing in real-time rendering, lighting, and texturing to deliver photorealistic visuals. Collaborated with art directors and creative teams to develop luxury automotive visuals aligned with Mercedes-Benz's brand identity. Optimized 3D workflows, reducing production time by 30% while maintaining ultra-high-quality standards.
- Lightfarm3D Artist (Freelancer)July 2023 - August 2023 (1 month)cinematic trailer, handling rendering and lighting to achieve a cinematic look for the VCT Finals in LA release.
- Neko ClothingArt Director/Lead ArtistOctober 2022 - May 2023 (7 months)animation, handling all aspects from storyboarding and modeling to rigging, lighting, rendering, and post-production.
Recommendations
Education
- Associate of Arts and scienceEscola Cuca2013Associate of Arts - AA, Advertising
- bachelor of Advertising, Commercial and Advertising ArtESAMC - ESPM2006bachelor of Advertising, Commercial and Advertising Art
- Visual Arts, Art/Art Studies, GeneralUniversidade Federal de Uberlândia2011Visual Arts, Art/Art Studies, General