Lucy Grogan

Working with B2B SaaS, fintech, cybersecurity, blockchain and regulated market brands as their go-to writer for long-form content, SEO articles, brand narratives, web copy, UX writing and tone of voice development.

Senior copywriter across in-house and client digital products in B2B and consumer sectors. Responsible for defining verbal identities, UX copy, and developing guidelines across teams. Supported pitch development and client buy-in materials, alongside wider agency content needs spanning web copy, social media, and performance marketing.

Working closely with the Product UX team to create, test and refine the copy for all SaaS and PaaS fintech products and world class online casino games. Conceptualising creative concepts and messaging for all commercial and internal brands. Translating complex technical content into customer-friendly language while upholding accessibility and inclusivity standards.